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So what happens when you don't have a color workflow in place? At the least, it's going to cause disappointment, and if others are involved, some finger pointing. Now if you're not using a color workflow, what might the best case be? Well, in the best case, you might get a color that's kind of what you were hoping for. (INAUDIBLE), you wish it could be better. I guess it's the best that I could expect. In the worst case however, one or more colors that were important to the image will make you think a client's logo is wrong. The tonality might be flat, the image is, in essence, really a complete disaster, I'm sure this is something you'd rather avoid.
Now what are you hoping to happen? Well, apps in a color workflow, a couple of really bad ideas, are taking flight. Without much direction or control on your part, you're kind of guessing. You're hoping maybe someone else will pick up your mistakes, and you're hoping maybe your client is used to getting results that are kind of all over the place. These are not good things to rely on. Here we've got Fred's Cola and their famous logo. If you present them with different versions of their color that they've spent all this time deciding on, they're not going to be happy.
Now by the end of this course you're going to have a much better understanding of all the pieces that need to be in place to ensure great color that is going to be accurate and consistent. If you're doing work for clients, they're going to keep coming back. If you simply want to get great prints for your own enjoyment, you're going to be able to do so the first time, not after five unsuccessful prints, along with a lot of wasted paper and ink. So what are the benefits of having a color workflow? First of all, efficiency. In our case, that means both time and money. With color under control, you get to do things one time and get them right that first time.
And that saves you many hours over the span of any job. It also means that when you're either printing for yourself, or sending out to a lab, or even having press printing done, you get it right the first time. There's nothing worse than waiting until the last minute to get a job out and getting bad color and or tonality. I'm sure none of you would ever do that and wait until the last minute. This causes stress, rushed charges, and makes no one happy. Next is accuracy. Now this was hinted to in our efficiency benefit, but it expands over all of your work.
Bringing accuracy into a color workflow ensures that you'll get accurate results from job to job across all types of media, be it print or digital. And lastly, consistency. Having a color workflow in place takes the guessing out of the equation. Since there are concrete steps to follow, as each image takes its journey from capture to edit to output, in all of the possible places the images will be seen, the results are going to be consistent. The combination of efficiency, accuracy and consistency means the best results possible wherever your image may end up.
Color workflow is a great asset for anybody that is involved dealing with images. Your clients will appreciate it. Your employers will appreciate it. You'll get consistent results and that means they're going to be able to trust you for all the work you do. And that end result is you make more money.
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