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Exploring what happens without color management

From: Color Management Fundamentals

Video: Exploring what happens without color management

So what happens when you don't have a color workflow in place? At the least, it's going to cause disappointment, and if others are involved, some finger pointing. Now if you're not using a color workflow, what might the best case be? Well, in the best case, you might get a color that's kind of what you were hoping for. (INAUDIBLE), you wish it could be better. I guess it's the best that I could expect. In the worst case however, one or more colors that were important to the image will make you think a client's logo is wrong. The tonality might be flat, the image is, in essence, really a complete disaster, I'm sure this is something you'd rather avoid.

Exploring what happens without color management

So what happens when you don't have a color workflow in place? At the least, it's going to cause disappointment, and if others are involved, some finger pointing. Now if you're not using a color workflow, what might the best case be? Well, in the best case, you might get a color that's kind of what you were hoping for. (INAUDIBLE), you wish it could be better. I guess it's the best that I could expect. In the worst case however, one or more colors that were important to the image will make you think a client's logo is wrong. The tonality might be flat, the image is, in essence, really a complete disaster, I'm sure this is something you'd rather avoid.

Now what are you hoping to happen? Well, apps in a color workflow, a couple of really bad ideas, are taking flight. Without much direction or control on your part, you're kind of guessing. You're hoping maybe someone else will pick up your mistakes, and you're hoping maybe your client is used to getting results that are kind of all over the place. These are not good things to rely on. Here we've got Fred's Cola and their famous logo. If you present them with different versions of their color that they've spent all this time deciding on, they're not going to be happy.

Now by the end of this course you're going to have a much better understanding of all the pieces that need to be in place to ensure great color that is going to be accurate and consistent. If you're doing work for clients, they're going to keep coming back. If you simply want to get great prints for your own enjoyment, you're going to be able to do so the first time, not after five unsuccessful prints, along with a lot of wasted paper and ink. So what are the benefits of having a color workflow? First of all, efficiency. In our case, that means both time and money. With color under control, you get to do things one time and get them right that first time.

And that saves you many hours over the span of any job. It also means that when you're either printing for yourself, or sending out to a lab, or even having press printing done, you get it right the first time. There's nothing worse than waiting until the last minute to get a job out and getting bad color and or tonality. I'm sure none of you would ever do that and wait until the last minute. This causes stress, rushed charges, and makes no one happy. Next is accuracy. Now this was hinted to in our efficiency benefit, but it expands over all of your work.

Bringing accuracy into a color workflow ensures that you'll get accurate results from job to job across all types of media, be it print or digital. And lastly, consistency. Having a color workflow in place takes the guessing out of the equation. Since there are concrete steps to follow, as each image takes its journey from capture to edit to output, in all of the possible places the images will be seen, the results are going to be consistent. The combination of efficiency, accuracy and consistency means the best results possible wherever your image may end up.

Color workflow is a great asset for anybody that is involved dealing with images. Your clients will appreciate it. Your employers will appreciate it. You'll get consistent results and that means they're going to be able to trust you for all the work you do. And that end result is you make more money.

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This video is part of

Image for Color Management Fundamentals
Color Management Fundamentals

29 video lessons · 9201 viewers

Joe Brady
Author

 
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  1. 2m 46s
    1. Welcome
      1m 16s
    2. Using the exercise files
      1m 30s
  2. 15m 33s
    1. Understanding color spaces
      6m 0s
    2. Ensuring that you have the best possible image at capture
      4m 25s
    3. Understanding tools required for color management
      5m 8s
  3. 8m 6s
    1. Exploring what happens without color management
      3m 6s
    2. Understanding the basics of color workflow for photographers
      1m 48s
    3. Understanding the basics of color workflow for design and the web
      3m 12s
  4. 9m 43s
    1. Setting up a digital camera for the best image file
      3m 56s
    2. Exploring the benefits of custom camera profiles
      5m 47s
  5. 16m 7s
    1. Choosing a monitor, the window to the digital world
      2m 28s
    2. Understanding why you can't trust your eyes
      2m 31s
    3. Calibrating a display using ColorMunki Display
      6m 42s
    4. Calibrating a display using i1Pro 2
      4m 26s
  6. 9m 31s
    1. Understanding and choosing color settings in Photoshop
      3m 26s
    2. Understanding color workflow in raw applications, including Lightroom, Aperture, and Capture NX
      2m 50s
    3. Setting color standards for the Adobe Creative Suite
      3m 15s
  7. 54m 15s
    1. Choosing the best printer
      4m 37s
    2. Exploring the benefits of custom printer profiles
      3m 29s
    3. Comparing factory printer profiles to real-world printer profiles
      5m 31s
    4. Creating a printer profile with ColorMunki Photo
      5m 45s
    5. Creating a printer profile with i1Pro
      5m 13s
    6. Understanding color gamut and rendering intents
      3m 20s
    7. Soft proofing images in Photoshop
      6m 18s
    8. Getting prints that match the image in the soft proof
      3m 4s
    9. Soft proofing for lab printing and for the web
      3m 41s
    10. Soft proofing in Lightroom and other raw processing applications
      6m 16s
    11. Choosing the right fine-art paper
      7m 1s
  8. 2m 44s
    1. Next steps
      2m 44s

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