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Creating and sharing the right mood is critical for any creative project. In this short course, Nigel French explains what makes up a mood board and how to create your own. Learn how to curate and present a mood board that will keep your project, your design team, and your clients on track.
When developing a mood board, think of yourself more as a curator, than as a collector. Rather than just assembling stuff in a random order, arrange the elements so that you make and enhance connections between one image and the next. When images are arranged in themes, they become more than the some of their parts. You can use scale to indicate what's important. Not everything on your mood board will be of equal importance. And you can use scale to establish a hierarchy among your mood board elements.
Give prominence to key images by making them larger. And then, surround these images with smaller supporting images. That clarify the message and enhance the overall theme. If your mood board is physical, then make it a tactile experience. Here, you can embrace the rough and ready nature of a mood board and use it to your advantage. The tactile nature of cut out images, glued or taped to boards, can enhance the emotiveness of what's being explained.
When presenting a mood board to a client, consider including real world objects. If it's practical to do so, bring in the thing that inspired you. Maybe it's a concert ticket, a fruit crate, a leaf, a stone. Whatever it may be, it shows your client that you're thinking creatively and it engages their interest. Consider attaching objects to the mood board. Or, if that's impractical, consider presenting physical objects alongside your mood board.
As well as indicating the type treatment you might also use a few isolated words of text to elicit an emotive response. For examples, the adjectives you use to spark your own imagination when creating the mood board, can help create drama and give enhanced context to your project. These, then, are the issues to consider when curating your mood board.
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