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Designer James White spent a decade working for other agencies before he founded Signalnoise, a one-man design studio in Nova Scotia. He was determined to explore his own aesthetic: "Fascination, wonder, and imagination made visual." The move was creatively productive and financially lucrative. But when he decided to dedicate a year to his passion project—taking his own bright, pop approach to iconic movie posters like Jaws and Indiana Jones—he ran into licensing roadblocks. In this Creative Spark, James explains how he dealt with the setbacks and found new opportunities for Signalnoise.
I started to draw when I was four years old. It was right when I picked up a a marker or a crayon or a colored pencil for the first time. The idea that I could create something from nothing was what kind of drew me to it. I was very much wrapped up in the pop culture ecosystem that was the norm back in the 80's. All that ties up with me actually illustrating and drawing and that kind of thing. It seeps right into that.
I was always drawing my favorite characters and that kind of stuff I wanted to create an image that's much the same process as me drawing my favorite characters when I was a kid. So now it'd be just creating posters for my favorite movies. It was just a fascination. Wonder and imagination and it was like imagination made visual.
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