Running a Design Business: Creative Briefs Preview

Running a Design Business: Creative Briefs

With Terry Lee Stone Liked by 413 users
Duration: 1h 13m Skill level: Beginner Released: 9/12/2013

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Course details

Learn to write a creative brief for client-commissioned projects and ensure you have a roadmap for developing great design, in this installment of Running a Design Business. Terry Lee Stone explains what creative briefs are, what goes into them, what they look like, and how to use them throughout the project. Learn how to establish the drivers, audience, competition, message, and other critical success factors. These lessons cover interviewing, researching, drawing out consumer insights, and synthesizing all of this information into a cohesive and actionable document.

Skills you’ll gain

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Contents

What’s included

  • Practice while you learn 1 exercise file
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