From the course: Running a Design Business: Designer-Client Agreements

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Later phases of the creative process

Later phases of the creative process

From the course: Running a Design Business: Designer-Client Agreements

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Later phases of the creative process

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Based on the client's approval of the preliminary ideas in the previous phase, you will develop those rough concepts into full-fledged designs. In Phase 5, the goal is to further develop ideas based on client feedback. You'll present tighter representations of the design by creating comprehensive layouts or comps, animatics, and/or preliminary prototypes. Any of these show a more finished looking design for you and the client to review, discuss and hopefully approve as presented. What you're looking to do at the end of this phase is to get your client to approve one design direction that will then be refined even more. In Phase 6, the Refinement phase, the goal at the end is to have a design approved as final by the client. So, this phase is about finessing, tweaking, and finalizing the creative. The client may ask for testing, including validation in order to ensure that the target audience reacts to the design as planned. This phase is also a good time to have any preproduction…

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