From the course: Running a Design Business: Presentation Skills
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Getting approval
From the course: Running a Design Business: Presentation Skills
Getting approval
With some clients, it's smooth sailing. They clearly communicate their vision and hire you to do what you do best. The majority of time however, some or part of your work will be challenged. That's part of the design process. The saying goes, the customer is always right. Keeping that in mind, a designer needs to master how to respond, when challenged. Showing empathy, and keeping authority, is a diplomatic dance that must be mastered. Determining what's holding the approval back will help you know what to do. It's commonly one of these issues. Sometimes the proposed design communicates the wrong or a confusing message. If that's the case, circle back to the approved criteria and find where the disconnect is. Define and get consensus on the message, and make sure you know the scope of the problem. Maybe the proposed design is wonderful, but can't be implemented because of time or money. In this case, the designer created the problem and needs to take responsibility to solve it…
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