From the course: Developing Ideas and Advertising Concepts
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Defining the refined sketch
From the course: Developing Ideas and Advertising Concepts
Defining the refined sketch
The refined sketch can also be referred to as a final comprehensive or final comp. These are the detailed concept images that we present to our client. Generally, they're executed to a level that clearly illustrates every aspect of a concept. Including how the concept is going to play out across the selected media platforms. Often times they'll include photo or illustration style references so the client can understand how the imagery may look and feel in its final form. In many cases, illustrators draw the final comp sketches to ensure more skillful renderings. Often our final comps will be the first opportunity our client has to review the solutions we've been working on. Final comps are one step beneath the finished publication ready design and while they are detailed renderings. they typically aren't so refined that the client would confuse them with being a finished design. Producing them in this way gives the creator two things. First, it allows us the ability to present to our…
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