From the course: Running a Design Business: Designer-Client Agreements

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Breaking down the creative process

Breaking down the creative process

From the course: Running a Design Business: Designer-Client Agreements

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Breaking down the creative process

I think it's smart to break down the project into phases and describe what you'll do in each of these. Breaking it down this way helps you track the work more easily from our project management standpoint, explain the iterative nature of design to a client and provide benchmarks for presentations and approvals. It also shows logical points to end the working relationship or clear points in the process to invoice the job. Looking at the typical creative process in plain language it pretty much goes like this, first listen to a problem, think about it, come up with ideas, create a visualization, show it to the client and get their feedback, further develop the idea, sell it and get final approval, make it or hand it off to others, deliver it or launch it, bill it, then start the whole process again with another project. The phases I'll be recommending that you include in your agreement will follow this same logic. You'll need to go ahead and look at the design process breakdown chart…

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