From the course: Running a Design Business: Presentation Skills
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Authority and persuasion
From the course: Running a Design Business: Presentation Skills
Authority and persuasion
A well-prepared presenter can predict the reaction that he or she will receive. What you give an audience determines what you get back. To impress them with the design work that you've done, you need to present skill and confidence. A key element in that is being convinced that the work is strong. You need to believe in what you're saying. It's hard to persuade others if you don't buy it yourself. The audience is seeking answers and direction. In order to illustrate leadership, you must have motivational capability. There's no getting around it. Practice, practice, practice, but don't memorize. Rehearsing doesn't mean memorization. Memorizing a presentation can make you sound mechanical and over-rehearsed. You can talk into a mirror, talk to a wall, talk while you're driving, or present to one of your co-workers, friends, or a family member. Observing your language, and hearing your own voice, will help you have more confidence in the message. Avoid using the words of failure, which…
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