Print Production: Direct Mail
With Trish Witkowski
Liked by 339 users
Duration: 2h 10m
Skill level: Intermediate
Released: 10/31/2014
Course details
There is a strategic side and a practical side to direct mail. To get results, you need to pay close attention to both. After all, wouldn't it be a shame to put tremendous effort into a winning strategy and design, only to lose money on postal surcharges due to a careless formatting error? This course teaches members the most critical skills to planning and sending direct mail, from tips for staying on budget while "pushing the envelope" creatively, to navigating and implementing the US Postal Service's technical guidelines with ease. Author Trish Witkowski is a specialist in direct mail, and she'll help you plan and send engaging and cost-efficient campaigns that grab the attention of recipients the moment they open their mailbox.
Skills you’ll gain
Earn a sharable certificate
Share what you’ve learned, and be a standout professional in your desired industry with a certificate showcasing your knowledge gained from the course.
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Showcase on your LinkedIn profile under “Licenses and Certificate” section
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Download or print out as PDF to share with others
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Meet the instructor
Learner reviews
Contents
What’s included
- Practice while you learn 1 exercise file
- Learn on the go Access on tablet and phone
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