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David Booth

David Booth David is a consultant, an instructor, and one of the founding partners of Cardinal Path. He has spent over a decade advising companies and organizations throughout North and Central America in web design, technology selection and deployment, search engine marketing, analytics and business intelligence, statistical analysis, and conversion testing. David has led seminars, trainings, and sessions focused on web site analytics and search and conversion marketing for audiences ranging from top executives to technical implementation teams. He has been involved in web application development as an engineer and consultant since 1998, beginning his career as a technical marketing engineer with Intel. He also spent two years with the Peace Corps, developing and deploying web sites and web applications to attract grants and international aid for Guatemalan NGOs and local development organizations. David is a Google Analytics, AdWords, and Website Optimizer Certified Trainer, and his firm is a Google Analytics, AdWords, Website Optimizer, and Urchin Certified Partner. David earned his MBA in international management from the Monterey Institute of International Studies, and he holds a BS in electrical and computer engineering from the University of Illinois at Urbana-Champaign.
4 courses
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  • view course page for Advanced Google AdWords Tips and Tricks

    Speed up and improve your AdWords account management, organization, and reporting skills with advanced AdWords tips.

    56m 54s
    Advanced
     
    Viewers:

  • view course page for Up and Running with Adobe Reports and Analytics

    Get up and running with Adobe Analytics fast and start analyzing the performance of your web properties and marketing campaigns.

    2h 38m
    Beginner
     
    Viewers:

  • view course page for Google AdWords Essential Training

    Learn how to set up your AdWords account, choose the best keywords, write effective ad copy, and track and optimize the performance of your ads with Google AdWords.

    3h 16m
    Beginner
     
    Viewers:

  • view course page for SEO Fundamentals

    Explains what SEO is and how you can start optimizing your website for search and achieve greater visibility and traffic.

    3h 29m
    Beginner
     
    Viewers:

“I am in love with the After Effects program and have already started to apply some animation on our web pages. Even at this baby-steps stage, it looks awesome. You guys are the best thing that ever happened.” —Ida P.
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