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Ze Frank is one of the most creative and enigmatic people working in digital media. He's also just plain funny. His work could arguably be among the most viewed and participated-in content ever created. He is known as a performance artist, humorist, composer and speaker, including multiple appearances at the prestigious TED conferences. For millions of followers and fans who know him through his experiments in online interactivity, social media, and audience participation, this installment of Creative Inspirations reveals the man himself as he explains his unique point of view, his thought processes, and what spurs him on.
(Music playing.) Hi! I am Ze Frank and over the last couple of years I have done a variety of things on the web. There was all of a sudden this idea that programs like Flash could do some of the jobs the programmers were doing. I have brought you the Earth Sandwich, the Facebook Me Equals You project, "The Chillout Song." What are other things that I have done? "How To Dance Properly" is one of the first breakout things, which I still keep up on the site for the fun of it.
And the toys that were out there, or the tools that were out there, facilitated people who were good at drawing, but I wanted to make something that actually facilitated people who were bad at drawing. Can you make something super simple and fun? And this bug toy is really, really viscerally fun, to kind of get all these limbs in there. And I have been working with audiences in a number of different participatory ways. Color Wars became conceptually this idea of a completely liberated Internet live game. You can all of a sudden find that lots of people out there respond to that very, very small gesture and want to share it, want to talk about it, want to even say "me too." And over the last couple of days I have been interviewed and I have responded in a way that sounds like I know what I am talking about.
Hopefully you will join me. (Music plays.)
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