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Ever wonder who's behind those cool identity graphics on broadcast and cable TV networks? Come take a peek behind the scenes at Troika Design Group, the leading firm for branding television networks. The members of the exceptionally creative team at Troika explain how they go about creating unique and dynamic on-air brand identities for some of the biggest networks in the world, including ABC, FOX, Oxygen, and ESPN. They show how the company organizes projects, develops its team members, and nurtures a highly collaborative and creative environment. Troika's employees show their creative solutions and tell the stories behind the work. The company begins with a deep understanding of the client's needs, and develops solutions that may include live action elements and a whole range of graphic animation techniques. This installment of Creative Inspirations takes viewers to the very epicenter of TV network branding.
Kristen Olsen: Troika is a design company that specializes in branding for television. Mark McConnell: We pride ourselves in being a studio that solves each project from a unique point of view, a creative point of view. Male 1: It's really groundbreaking whenever you look at some of the other networks. It's shot completely different, a lot of contrast in the face, lot more dramatically. So we thought that that was pretty groundbreaking. Male 2: What we do differently than just writing things up in a doc is we think about things visually.
Kristen Olsen: One of the coolest things about Troika is we have a lot of fun, but we are also a really well oiled machine.
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