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After graduating from an Ivy League school, Hello Design CEO and Creative Director David Lai considered attending Art Center College of Design in Pasadena. He had heard great things about the school, but in the early days of interactive design, its program wasn't fully developed. Flash forward only six months and David was teaching at Art Center. It's this passion to learn, discover, and teach that propelled Hello so quickly to the front of the interactive pack. With prestigious clients like Herman Miller, The Los Angeles Philharmonic, and Taylor Made Golf, they innovate as they create. Hello draws from a bottomless toolbox, trying the untried and making it sing.
In this installment of Creative Inspirations, watch an iPhone conduct a symphony orchestra, a golf club sell itself, and a talented designer learn to make a fine espresso as we present Hello Design, Interactive Design Studio.
There's something really exciting I guess about creating something. To make something. That's really why I like this business. Hello has been a place for me to do that. Things are constantly changing. In digital actually anything we do is living. Technology is evolving very quickly, even interface design changes. So we actually strive to sort of not create the perfect thing. We actually strive to create a solid foundation, a solid base that we can evolve and grow over time with our clients.
The web has been probably at the heart of what we do. We've never called ourselves a web design company. The reason for that is because we've never just done websites. We continue to do interface, application design, product design, touch screen, kiosk, mobile applications, and games. We've had clients that come to us and they've got everything under the sun. They're like we're on iTunes, we have Facebook, we have blog, and we've got Twitter. But there's no thread that connects these. One thing could be saying one thing that's different than another.
They're all sort of chaotic. We're trying to figure out what is the thread that can connect this back so that there's a meaningful story to tell. There's a meaningful dialog, engagement, and relationship that consumers can have with their brand. That to us is really the challenge. It's creating simplicity out of chaos.
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