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Welcome to the future of media experience. Meet Dale Herigstad, Chief Creative Officer at Schematic—the company behind some of the most innovative ways to interact with your world. Remember the scene from Minority Report where the Tom Cruise character physically interacts with digital media? Dale was the mind behind that scene—and the mind that is bringing similar experiences to the real world. Dale and his company, Schematic, are transforming the future of user interfaces, brand relationships, and advertising. This installment of Creative Inspirations takes viewers inside their profoundly collaborative and innovative environment—where new ideas seamlessly integrate across multiple platforms. Experience why Dale says, "the interface is the brand."
Dale Herigstad: The things that interest me a lot are about innovation and I particularly lead that effort with this company. Brooks Martin: This is a sample application we use all the time to look at different interaction models. Trevor Kaufman: When we talk about creating branded experiences, what we are really focused on doing is improving the interface, if you will, between corporate America and people. David Vegezzi: I think overall we are really thinking of everything that we are creating is about space. Andrew Solmssen: And we want an experience that is as exciting to the consumer as our content is going to be.
Dale Herigstad: So I think the purity of no device, no glove, no nothing, is such a beautiful, wonderful idea. Jason Brush: We use space, we use motion, we use all of the tools that you would except in broadcast design and apply them to Web design. Dale Herigstad: How do you make devices simple and intuitive and natural and make design that's great and there is animation and they live, they are living, breathing kind of dynamic interfaces?
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