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Content Strategy

Learn how to apply an improved content strategy and information architecture to your website. Tutorials include the essentials of user experience; how to approach a website redesign; and more.
John Hersey

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5 Content Strategy courses · 139 video tutorials
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  • view course page for Web Semantics

    Web Semantics Jen Kramer

    Discover how semantics (the process of adding markup, microdata, and metadata to a page) makes websites more search engine friendly, more meaningful, and more future-proof.

    1h 36m
    Beginner
     
    Viewers:

  • view course page for Creating an Effective Content Strategy for Your Website

    Walks you through the process of analyzing, planning, and managing different types of content—from blog posts to videos—so you can develop a content strategy for any website.

    1h 54m
    Appropriate for all
     
    Viewers:

  • view course page for Web Site Strategy  and Planning

    Shows how to create a web site strategy that will ensure the end product meets the client’s needs and is as efficient and scalable as possible.

    1h 37m
    Intermediate
     
    Viewers:

  • view course page for Web Site Planning and Wireframing: Hands-On Training

    Demonstrates the essentials of creating a web site with a polished, professional appearance and a compelling user experience.

    2h 28m
    Beginner
     
    Viewers:

  • view course page for Web ReDesign: Strategies for Success

    Tools for keeping up with today's changing web landscape using an iterative approach.

    2h 33m
    Appropriate for all
     
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