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Get practical techniques for writing for the web, including tips on front-loading content, avoiding jargon, and keeping your content up to date.
Discover how semantics (the process of adding markup, microdata, and metadata to a page) makes websites more search engine friendly, more meaningful, and more future-proof.
Walks you through the process of analyzing, planning, and managing different types of content—from blog posts to videos—so you can develop a content strategy for any website.
Demonstrates the essentials of creating a web site with a polished, professional appearance and a compelling user experience.
Tools for keeping up with today's changing web landscape using an iterative approach.