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Online Marketing Basics

with Lorrie Thomas Ross

Video: Welcome

Introduces web marketers, web designers, business owners, and executives to the world of online marketing.
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  1. 3m 3s
    1. Welcome
      1m 46s
    2. Who is this course for?
    3. Using the exercise files
  2. 5m 30s
    1. Online marketing defined
      2m 14s
    2. How online marketing works
    3. Distinctions of online marketing
      1m 6s
    4. Components of online marketing
      1m 22s
  3. 5m 59s
    1. Online marketing planning and success
      3m 0s
    2. Defining your target market
      1m 14s
    3. Online marketing measurement
      1m 45s
  4. 9m 51s
    1. Site map
      2m 4s
    2. Site components
      1m 24s
    3. Wireframing
      1m 53s
    4. Elements of a successful site
      1m 51s
    5. Home page best practices
      1m 40s
    6. Privacy policy
  5. 9m 24s
    1. DIY or hire help?
      1m 57s
    2. Web site platforms
      1m 47s
    3. Domain names
      2m 28s
    4. Choosing a hosting company
      1m 7s
    5. Web site maintenance and management
      1m 17s
    6. Mobile sites
  6. 11m 44s
    1. Authority marketing
      1m 26s
    2. Article marketing
      3m 29s
    3. Social media content
      2m 52s
    4. Online PR
      2m 44s
    5. Web site and email content
      1m 13s
  7. 13m 0s
    1. Overview of search engine marketing (SEM)
      1m 6s
    2. Search engine optimization (SEO)
      8m 16s
    3. Paid search
      2m 25s
    4. Local search
      1m 13s
  8. 19m 13s
    1. Social media, social networking, and social media marketing defined
      1m 16s
    2. Blogging and microblogging
      3m 14s
    3. Social networking
      2m 33s
    4. Video sharing
      2m 8s
    5. Social shopping and opinions
      1m 28s
    6. Social news and social bookmarking
      1m 17s
    7. Social events
      2m 7s
    8. Wikis
      1m 44s
    9. Social media strategy
      3m 26s
  9. 8m 56s
    1. To blog or not to blog?
      1m 1s
    2. Blogging success
      4m 46s
    3. Blog content creation ideas
      3m 9s
  10. 10m 46s
    1. Search ads
      1m 27s
    2. Display ads
      2m 57s
    3. Affiliate marketing
      1m 35s
    4. Social media advertising
      1m 25s
    5. Local advertising
      1m 20s
    6. Email advertising
      2m 2s
  11. 7m 1s
    1. Collecting email addresses
      2m 21s
    2. Using a third-party management company
      1m 5s
    3. Email messages
      3m 35s
  12. 2m 52s
    1. Online marketing strategy
      2m 1s
    2. Goodbye

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Online Marketing Basics
Video duration: 0s 1h 47m Beginner


In Online Marketing Fundamentals, Lorrie Thomas Ross introduces web marketers, web designers, business owners, and executives to the world of online marketing. The course takes a look at the basis of any online marketing effort—a business's web site—and reviews how the different components of the site can support the business's goals, from SEO and SEM to social media, online PR, and content marketing.

Topics include:
  • Defining the target market
  • Setting clear goals and success metrics
  • Working with web analytics software
  • Building a site map
  • Selecting a domain name and a web host
  • Planning for mobile
  • Conducting social media marketing
  • Developing an email marketing campaign
  • Exploring content marketing
  • Reviewing online public relations
  • Understanding the difference between search engine marketing (SEM) and search engine optimization (SEO)
  • Reviewing blogging and microblogging
  • Looking at online advertising with search, affiliates, email, and more


Hi! I'm Lorrie Thomas Ross. Welcome to Online Marketing Fundamentals. In today's time-crunched nation, people want information instantly at the click of their fingertips. They are flocking to the Web to find products, services, and information. In this course, we'll first create a foundation by defining how online marketing works, and identifying its distinctions and components. In addition, we'll discuss planning and online marketing strategy, as well as determining your target audience, and measuring the results of your marketing efforts.

Planning and building a Web site is crucial to the success of your online marketing strategy. From creating a site map, and building a wireframe, to selecting a domain and hosting company, we'll explore the necessary steps for getting your site up and running. From there, we'll tackle the key elements for establishing a Web presence, including creating compelling online content in the form of articles, social media posts, online press releases, and even e-mail newsletters. Great Web site content can only take you so far without having an audience, so we'll cover how to reach and grow your audience through successful search engine marketing, including search engine optimization, and paid and local search.

We'll see how to harness the power of social media, including Facebook, Twitter, and LinkedIn, as well as blogging to keep your audience updated, informed, and engaged. And finally, we'll delve into online advertising, as well as e-mail marketing, to help gain valuable sales and exposure. Slow is the same as stop when it comes to online marketing, so let's get started with Online Marketing Fundamentals.

Find answers to the most frequently asked questions about Online Marketing Basics .

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Q: Where can I learn more about internet marketing?
A: Discover more about this topic by visiting internet marketing on





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