Content Marketing

Create a narrative around your content that others want to share. Learn viral marketing strategies, and see how to make your writing, photos, videos, and audio more engaging and memorable.

Try our Content Marketing tutorials

— every online course includes free video tutorials. Become a member to keep learning, with unlimited access to every course in our library.
33 Content Marketing courses · 942 video tutorials
sort by:
  • view course page for Marketing Tips

    Marketing Tips with Justin Seeley

    Stay up to date with the latest marketing tools and techniques, and make your marketing efforts more productive. Get new tips every Wednesday.

    5h 21m
    Appropriate for all
     
    Viewers:

  • view course page for International Marketing Fundamentals

    Learn how to evaluate international markets and determine the best marketing approaches to use for each target market.

    1h 59m
    Appropriate for all
     
    Viewers:

  • view course page for Top 5 Tips for Marketing Your Product Internationally

    Get the top 5 tips for marketing products and services to customers overseas.

    9m 11s
    Appropriate for all
     
    Viewers:

  • view course page for Growth Hacking Fundamentals

    Learn how to quickly expand your customer base using low-cost and innovative growth-hacking marketing techniques.

    1h 38m
    Beginner
     
    Viewers:

  • view course page for Online Marketing Fundamentals

    Learn today's online marketing techniques and find out how how to build a successful online marketing campaign for all digital channels: search, video, social, email, and display.

    3h 31m
    Beginner
     
    Viewers:

  • view course page for Google+ for Business

    Google+ for Business with Anson Alexander

    Market a product or service and build an online following by creating a great Google+ page.

    1h 53m
    Beginner
     
    Viewers:

  • view course page for Creating Better Blog Content

    Creating Better Blog Content with Virginia O'Connor

    Learn to create compelling blog content that engages readers and helps achieve your goals, with tools and tips for everything from generating ideas to running contests.

    1h 9m
     
    Viewers:

  • view course page for Top 5 YouTube Channel Tips

    Top 5 YouTube Channel Tips with Anson Alexander

    Learn the top five ways you can market your brand and earn revenue from your videos on YouTube.

    13m 35s
    Appropriate for all
    Viewers:

  • view course page for Marketing and Monetizing on YouTube

    Learn how to create a winning presence and earn revenue from your videos on YouTube.

    2h 57m
    Appropriate for all
     
    Viewers:

  • view course page for Conversion Rate Optimization Fundamentals

    Testing website pages to improve conversions is a core practice in digital marketing. These tutorials provide a detailed, actionable framework for all conversion rate optimization efforts.

    1h 31m
    Beginner
     
    Viewers:

  • view course page for Up and Running with Slideshare

    Get the most from SlideShare, the wildly popular website for sharing presentations and other knowledge online.

    45m 24s
    Appropriate for all
     
    Viewers:

  • view course page for Marketing Fundamentals

    Provides a roadmap for how to develop, implement, and measure a successful marketing plan.

    2h 8m
    Beginner
     
    Viewers:

  • view course page for LinkedIn for Business

    LinkedIn for Business with Viveka von Rosen

    Discover how to accomplish your sales, marketing, branding, lead-gen, or recruiting goals on LinkedIn. Grow your business and expand your visibility online.

    1h 33m
    Beginner
     
    Viewers:

  • view course page for Facebook for Business

    Facebook for Business with Justin Seeley

    Learn to set up a page for your business on Facebook and post status updates, create ads, and connect to customers online.

    2h 33m
    Beginner
     
    Viewers:

  • view course page for Affiliate Marketing Fundamentals

    Affiliate Marketing Fundamentals with Evgenii "Geno" Prussakov

    Start here to learn how to become a successful affiliate. Learn effective, ethical affiliate marketing techniques and tactics.

    2h 27m
    Appropriate for all
     
    Viewers:

  • view course page for Mobile Marketing Fundamentals

    Make sure your marketing campaigns keep up with the pace of mobile. Learn how to prep your website and emails for mobile visitors, launch SMS campaigns, advertise on mobile, and much more.

    3h 35m
    Beginner
     
    Viewers:

  • view course page for Writing Marketing Copy

    Learn how to craft compelling marketing copy to engage with your customers.

    1h 51m
    Appropriate for all
     
    Viewers:

  • view course page for C.C. Chapman: Content Marketing and the Art of Storytelling

    In this documentary, the director of award-winning marketing agency The Advance Guard explains how the power of storytelling can be used to market almost any cause: commercial, creative, or charitable.

    11m 13s
    Appropriate for all
     
    Viewers:

  • view course page for Writing Press Releases

    Writing Press Releases with Lorrie Thomas Ross

    Learn how to write effective press releases. Get your company in the news while connecting to prospective clients and customers.

    43m 19s
    Appropriate for all
     
    Viewers:

  • view course page for Up and Running with Google AdSense

    Learn how to generate a steady stream of revenue from your website—without alienating your core audience— with Google AdSense.

    1h 49m
    Appropriate for all
     
    Viewers:

  • view course page for Webinar Fundamentals

    Webinar Fundamentals with Sally Norred

    Learn how to plan and host webinars for your company.

    1h 51m
    Appropriate for all
     
    Viewers:

  • view course page for Building an Online Community

    Discover how to create and cultivate an engaged online community for your business or product.

    25m 53s
    Appropriate for all
     
    Viewers:

  • view course page for Viral Marketing: Crafting Shareable Content

    Discover what makes products and ideas catch on and the six steps to crafting messages and information that people will share.

    1h 1m
    Appropriate for all
     
    Viewers:

  • view course page for Business Storytelling with C.C. Chapman

    Learn how to apply the principles of storytelling to everyday business communication. Tell stories that communicate, inspire, and get your projects out the door.

    16m 13s
    Beginner
     
    Viewers:

  • view course page for Introduction to Content Marketing

    Walks through the why, what, who, and how of content marketing, and shows how to transition your marketing efforts to the digital landscape.

    57m 32s
    Appropriate for all
     
    Viewers:

  • view course page for Internet Marketing Basics

    Learn how to stand out from the crowd, make your content compelling, and build a significant market presence for your company in this talk with an Internet marketing insider.

    27m 35s
    Appropriate for all
     
    Viewers:

  • view course page for Building an Integrated Online Marketing Plan

    Learn how to integrate all the moving parts of a successful marketing strategy—email, social media, search, and more—without diluting your message or your brand.

    3h 7m
    Intermediate
     
    Viewers:

  • view course page for Blogging for Your Business

    Blogging for Your Business with Morten Rand-Hendriksen

    A primer for anyone tasked with starting a blog for a business.

    1h 27m
    Appropriate for all
     
    Viewers:

  • view course page for HTML5 Projects: Creating Surveys

    Engage your website visitors with a unique 3D survey built with HTML5, CSS, and JavaScript.

    1h 12m
    Intermediate
     
    Viewers:

  • view course page for Insights from an Online Marketer

    Insights from an Online Marketer with Lorrie Thomas Ross

    Marketing thought leader Lorrie Thomas Ross shares candid advice from her years of developing successful online marketing campaigns, and explains how to find new customers and clients by making a more personal connection online.

    35m 19s
    Appropriate for all
     
    Viewers:

  • view course page for Insights from a Content Marketer

    Author C.C. Chapman teaches how storytelling—creating a compelling narrative around your content or product—is at the heart of both marketing and business, using examples from his own career.

    17m 58s
    Appropriate for all
     
    Viewers:

  • view course page for Social Media Marketing with Facebook and Twitter

    Promote a brand, increase sales, engage customers, and drive site traffic using Facebook and Twitter.

    5h 27m
    Intermediate
     
    Viewers:

  • view course page for Online Marketing Basics

    Online Marketing Basics with Lorrie Thomas Ross

    Introduces web marketers, web designers, business owners, and executives to the world of online marketing.

    1h 47m
    Beginner
     
    Viewers:

“What I'm learning will save me a lot of time and frustration on current and future projects.” —Linda J.
more from our members »

Try it free

Learn more, save more. Upgrade today!

Get our Annual Premium Membership at our best savings yet.

Upgrade to our Annual Premium Membership today and get even more value from your lynda.com subscription:

“In a way, I feel like you are rooting for me. Like you are really invested in my experience, and want me to get as much out of these courses as possible this is the best place to start on your journey to learning new material.”— Nadine H.

Thanks for signing up.

We’ll send you a confirmation email shortly.


Sign up and receive emails about lynda.com and our online training library:

Here’s our privacy policy with more details about how we handle your information.

Keep up with news, tips, and latest courses with emails from lynda.com.

Sign up and receive emails about lynda.com and our online training library:

Here’s our privacy policy with more details about how we handle your information.

   
submit Lightbox submit clicked
Terms and conditions of use

We've updated our terms and conditions (now called terms of service).Go
Review and accept our updated terms of service.