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Join Rob Garrott in CINEMA 4D: Designing a Promo as he demonstrates how to create a 15-second promotional video that looks and feels like a professional advertisement. Learn how to use a combination of CINEMA 4D, After Effects, Photoshop and Illustrator to go from concept to script to screen, creating sketches, adding animation, and rendering the final promo. This course focuses on real-world techniques, culminating in a finished, usable product. Exercise files accompany the course.
With our logo and shark in position for shot 4 what we need to do next is add in the type element which is forms the tagline, "If it's out there, it's on here." Now that tagline is going to be revealed by the shark as it swims through the frame. So let's go ahead and get the tagline in position first. Then we'll create a mask element that will reveal the type, giving it the illusion that it's being revealed by the shark. I am going to go to the Type tool. And here inside the shot-004 composition I am going to click and type out the tagline with all caps, "If it's out there, it's on here." Hit Return on the keyboard.
Now that's a little bit big for the tagline. I don't want that to fight with the logo. So I am going to scale this down a bit and scrub it down into position. That's about 14. I think that's looking pretty good. Now I'll go to the Move tool and move this into position. I want this to be centered up right in the frame. So I'll get the position information and for the x-position I'll go 640 divided by 2, there we go. And now I want it to line up vertically with the shark. So let's move to a point in the animation where the shark is in frame. And hold down the Shift key and set it right there where the shark swims through.
Our types in position. Now we need to create a matte layer that's going to give the type the illusion that it's being revealed by the shark. I am going to make a new solid Command+Y on the keyboard. And we will call this, instead of Black Solid ,let's call this one text reveal. And I'll make it the same size as the composition and just hit OK on the keyboard. I want to be able to see the shark underneath so I am going to temporarily adjust the Opacity of this text reveal layer. So hit T on the keyboard and set the Opacity down to about 20% or so. Now I am going to draw a mask on this layer.
Let's give ourselves a little room to work. I'll use the Rectangle tool and then draw a rectangle around the whole layer, revealing it. So it encompasses the entire layer text reveal. Now we want to set keyframes for this so that the leading edge of this, the right hand side, travels along with the fattest part of the shark. So let's backup in time to about here where the shark comes on to frame.
And let's start setting keyframes for the mask. So I'll hit the letter M on the keyboard and set the Mask Path keyframe. And about here we are going to transform this mask. I'll hit Command+T on the keyboard. That gives me the Transform tools for the mask. And I am going to drag the right-hand side all the way across until it's off [00:02:39.36 the frame. And then I am going to scrub forward to a point a few frames away and then I'll hit Command+T one more time again.
And then I am going to zoom in because it's a little bit hard to grab that handle. So if I zoom in and pan over using the Hand tool, then I can reach in and grab that. That moved the anchor point. Let's zoom in one more time. Sometimes you have to get kind of close. And now you can grab that and move it over. And let's back out one more time, pan over here, there we go. Now we can put that right about the middle of the shark. And then it's really easy to sort of scrub through a few frames, Command+T, drag that across, and just keep it lined up about with the leading edge of the dorsal fin.
Command+T and move it across. Scrub forward. Command+T, move it across, move time forward, Command+T, move it across, and then one more to get the shark out of the frame. Command+T, move it all the way across. So now let's just double check and see how it sticks. It sticks perfectly to the shark now. And that's going to be great to reveal our type.
So next thing I want to do is bring the Opacity for the layer back up to 100%. So let's hit T on the keyboard and change the Opacity to 100%. And we are going to use this as a travel matte for our text. So let's go down to our text layer and the text reveal layer is already above it, so let's set the Track Matte to be an Alpha Matte on text reveal. And you can see now our type is there and as we scrub through it gets revealed by this mask. Now we want our shark to sit on top of the type, but our shark doesn't have an Alpha Channel.
So what we are going to use is an Object Buffer for the shark to have it sit on top of the type. Let's go to the shot-004-shark folder and grab the Object Buffer 1, which has our shark. So we'll bring that into the file and I just put it above the camera for now. And you can see there is our shark layer. And what I am going to do is duplicate the shark RGB pass and use the shark Object Buffer as a Track Matte for that. Let's go back up and get that. I'll drag that Object Buffer down through the layers, oops there we go and put that right above the RGB pass.
Now we can use the Object Buffer to isolate the shark. And I am going to go to the Track Matte settings and do a Luma Matte on that. And it looks like nothing is changing in our file, but if I use the Solo button I can solo out my shark. And that looks just how I want it. I am going to take this and move it up above my type layer. But more importantly I want to move it up above my type reveal. So let's twirl this closed so we have a little more room to work. And I'll take this Object Buffer and the RGB pass and move them up all the way above the text reveal.
I don't want my shark to pop out like that so I am going to take all four of these layers and drag them down below all of the character elements that we have in the scene, the More Darker and the Fractal Noise. Now my type blends into the scene and my shark does too. Let's go down, just give ourselves a little more room here. And as we scrub through now we can see the type is being revealed by the shark. The last step in the process for this shot is to get the water elements that are going to be the leading transition element out of the shark transition that comes before this.
So let's go back to shot 3 and just grab the bubble elements that are the rising waves. Copy and paste those into that scene file. So let's go Command+C and go over to shot-004 and paste them down above the camera, Command+V. Now we can see what's going on. We don't really need the keyframes on the rising layer. So let's go to the rising_iStock movie layer and hit U on the keyboard to reveal the keyframes. And we want to just kill the Position keyframes and leave the Opacity keyframes.
So now our bubbles come into frame and then leave. They are gone and plenty of time for the shark to reveal the tag ine. I am going to do a RAM Preview now. But before I do I'll do a save, File > Save As, call this 11_08_working. And now with the 11_08_working saved I can do a RAM Preview. So hit 0 on the numeric keypad and its going to preview that shot. And there is our type element being revealed. "If it's out there, it's on here." Here comes in real time.
And we are out. Excellent! The end page is really popping now. And the shark revealing the tagline supports the branding image and that worked really well.
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