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All good promo starts with an idea translated into words on paper. It's the job of the designer to translate these words into images. So, in this chapter what we are going to be creating is an animatic. An animatic is simply a timed out version of a series of sketches or boards that show you all of the major elements within the animation. So, here in my Chapter 2 project files I've got some sketches and I am going to open those sketches up inside of Preview. Let's just zoom out just a bit on the first page here and all I've done is sketched out a series of images and the sketches aren't fancy and they coincide with some elements in the script.
Let's open the script up in Microsoft Word. Let's zoom out of the script just a bit so we can see things going on here. Now, this is a very typical script format for the promo world and usually the way the script works is you have two columns. Now, on the left-hand side is a Video column and on the right-hand side Audio column. So, the Video column shows the description of what the producer would like to see during the promo. The right-hand column shows you what the announcer will be saying or if there's any clips that come off of taped elements from a show. They call them SOT's.
If those things are going to be included in here they'll be included in the Audio column as well. So, the process that I went through for creating these sketches was to look at the left-hand side and look at the right-hand side and sketch out images that correspond to those things. These sketches are not fancy, as you can see. My sharks look like goldfish crackers and my type doesn't really look very good at all. But the point of the animatic is not to look. The point of the animatic is to communicate the elements that are going to be in the promo. You don't spend a lot of time on it.
Typically, the client doesn't normally see this part of the process. It's really for your purposes so you understand when things are going to be happening in the animation. I'll take these sketches then and bring them in to After Effects. Inside of After Effects I'll time these up in sequence along with a scratch read that I've done of the actual script elements here. So, after 400 million years they're still the scariest thing in the ocean. Get a little closer if you dare. So, I'll read the entire script down and then bring the sketches in After Effects and combine the audio and video together to produce the animatic.
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