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Join Rob Garrott in CINEMA 4D: Designing a Promo as he demonstrates how to create a 15-second promotional video that looks and feels like a professional advertisement. Learn how to use a combination of CINEMA 4D, After Effects, Photoshop and Illustrator to go from concept to script to screen, creating sketches, adding animation, and rendering the final promo. This course focuses on real-world techniques, culminating in a finished, usable product. Exercise files accompany the course.
Everything that we've done so far really leads up to this, the final render. It's a really satisfying feeling to hit that button at the end of the day, knowing you've got something cool. But we have a couple more steps to do before we can hit that button. I want to have a fade up from black and a fade out to black at the top and bottom of the spot respectively. So, in order to do that, we're going to create a black solid. Let's zoom out just a bit and I'm going to double- click on the work area to reset it back to the full composition, and then I'm going to go to the Layer menu and add a new solid layer, and let's call this one, Black and make it the same size of the composition and hit OK.
This only needs to be 10 frames long, so let's go to frame 10 of the animation, hit Home and then Page Down 10 times, one, two, three, four, five six, seven, eight, nine, ten. I'm going to hold down the Option and Right bracket to movie the end point of that layer to the current time, and then I'm going to zoom in on that area. Now we want to have this fade up from black, so at time zero I'll set the Opacity for this layer at 100% and add a keyframe and then I'll go to the out point of the layer and then set the Opacity to zero.
So now our promo fades up from black over 10 frames. Now I can duplicate this layer, Command +D on the keyboard, and move it to the end of the timeline. I'll hold down the Option key and hit End on the keyboard. And let's zoom out a bit and see where things are at, and there it is right there. Now I just need to reverse these keyframes. So I'm going to zoom in a little bit, using the plus key on the keyboard and just reverse these frames. There we are.
Now, it starts with nothing and fades out to black at the end. So I've got the fade up and fade down. I've got my transitions. The next thing I need to do is final audio. We already have our final audio imported into the project, so let's go and get it from the Project window. Let's enlarge this a bit, close up the Working comps folder, and in the Audio-Video folder, let's grab sharkzone -finmix, and I'm going to drag this into the composition and all the way to the bottom, and then delete the scratch vocal, and let's enlarge the Layer Name column, so that we can make sure we delete the right one.
Select the scratchVO and delete. Now that I've got the audio in, I've got my fade up and fade down. We're ready to do a final RAM preview before we do our final render. Before I do a RAM preview, I always like to save. So let's go to the File menu, do a Save As and call this one 11_11_working. Now I can hit the RAM Preview button and away we go. Now the RAM preview process can take quite a bit of time depending on your computer speed and also what kinds of effects and things you have in your compositions.
So we're going to fast forward through the RAM preview and get right to the good stuff. (Male speaker: After 400 million years, they're still the scariest thing in the ocean.) (Male speaker: Get a little closer, if you dare. Shark Zone, all week long on the Adventure Channel.) (Male speaker: If it's out there, it's on here.) (Male speaker: After 400 million years, they're still the scariest thing in the ocean.) (Male speaker: Get a little closer, if you dare. Shark Zone, all week long on the Adventure Channel.) (Male speaker: If it's out there, it's on here.) So our RAM preview looks pretty good and we're ready to do the actual final render and get it out to the hard drive so that the world can see it.
So I'm going to go to the Project window and close up all of the folders except for the Render folder and select this finrender composition and go to Composition > Add to Render Queue, and that brings up the render queue with my movie already queued up there. I have to specify where it's going to go. So let's send this out to our Chapter 11 folder. So I'm going to click on the Output option. That brings up a Finder window. Go to the Desktop to my Exercise Files and in Chapter 11, I'm going to call this one sz-finrender, just like it says right there, hit Save, and now the default Render Settings, it shows up as Best Settings and Lossless and that's the highest quality, and using the animation codec which is an uncompressed codec that's really good for working with motion graphics.
It gives you a very clean image quality. The default Output Module does not have the audio included, so we need to turn that on. Otherwise we'd have a movie with no audio and that wouldn't be cool at all. So let's go to the Output Module, click on the word Lossless, and here in the Output Module settings we're going to turn on Audio and make sure that it's set to 48k, 16 Bit Stereo, just like it is here, and then we can hit OK. We're ready to render. You should never hit the Render button until you've saved. The reason is that in case After Effects crashes or something happens to your computer, you'll still have your Render Settings all set and ready to go, when you re-launch your file.
So I'll do a File > Save As. Instead of saving this as 11_11_working, I'm going to save this as 11_11_final. So I know it's the final render file. 11_11_ final, and in the Chapter 11 folder hit Save. After Effects, when it does a rendering, you should always close up all your composition windows. When After Effects tries to render a composition, it will redraw the frames to the comp window as it's rendering, and that slows down the rendering. So we want to close this up, so all After Effects has to think about is rendering the frames to the hard drive.
So I'm going to click on the first composition here. I'm going to go to Command+Opt+W on the Mac, Ctrl+Alt+W on the PC, and that's going to close up all of our open compositions, leaving us with just the render queue. Now, we can hit the Render button. Now the rendering process can take a lot of time, so we're going to fast forward through this and get right to the end and take a look at our finished QuickTime Movie file. Now let's go out to the finder and take a look at our finished product. I'm going to hide After Effects and navigate to our Chapter 11 folder and there is our sharkzone-finrender movie.
Let's double-click on it to open it up in QuickTime Player and play it back. I'm going to go to the View menu and Enter Full Screen. Now, I'll hit the Play button and this will go away after just a moment. (Male speaker: After 400 million years, they're still the scariest thing in the ocean.) (Male speaker: Get a little closer, if you dare. Shark Zone, all week long on the Adventure Channel.) (Male speaker: If it's out there, it's on here.) That's a promo so nice I'd like to play it twice. Let's do that one more time, just to see how cool it looks.
Go back to the beginning and hit Play. (Male speaker: After 400 million years, they're still the scariest thing in the ocean.) (Male speaker: Get a little closer, if you dare. Shark Zone, all week long on the Adventure Channel.) (Male speaker: If it's out there, it's on here.) That is it. We finally got to see all of that hard work come together in an amazing promo. Now that were done, you can really see that this spot has a huge wow factor and it's really fun to watch and attention getting, just what you want in a promo. The primary goal of a promo is to keep people captivated so they won't change the channel, and the secondary goal is to tell them about upcoming shows so they want to watch the network even more.
I think this promo does both really well.
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