From the course: Insights on Automotive Design with Veejay Gahir

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What are the biggest challenges facing designers today?

What are the biggest challenges facing designers today?

From the course: Insights on Automotive Design with Veejay Gahir

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What are the biggest challenges facing designers today?

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I think the biggest challenge facing designers today, really, is cost. It always has been an issue, and it will be an issue for, for eternity. Consumers really drive the industry. At the end of the day, we can build the best car in the world with the most bells and whistles But at the end of the day if it doesn't sell, we're not in business. So the consumers are asking for more technology. They're asking for a better price point for the products, so the challenge for designers is how do we incorporate new technology, how do we incorporate safety? How do we incorporate scalability, you know, ecodesign into an area where is very competitive? And how do we do it at a budget price? So that's really one of the biggest challenges.

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