From the course: Objectified

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The hurricane's coming

The hurricane's coming

From the course: Objectified

The hurricane's coming

(calm music) - If I had a billion dollars to fund a marketing campaign I would launch a campaign on behalf on things you already own. Why not enjoy them today? Because we all have so many things that are just around. They're in the closet, they're in the attack, whatever, that we don't even think about anymore. Because there's not enough room left in our brains because we're so busy processing all the exciting new developments. At the end of the day when you're looking around the objects in your house, and you're deciding what here really has value to me. They're going to be the things that have some meaning in your life. The hurricane is coming, you have 20 minutes. Get your stuff and go. You're not going to be saying, well that got an amazing write-up in this design blog. You're going to pick the most meaningful objects to you. Because those are the true objects that truly reflect the true story of who you are and what your personal narrative is. And the story that you're telling to…

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