From the course: Objectified
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Smart Design
We work as consultants, which means we work with a lot of different companies in a lot of different fields. But really, our common interest is in understanding people, and what their needs are. So if you start to think, well really, what these guys do as consultants is focus on people, then it's easy to think about what's needed design-wise in the kitchen, or in the hospital, or in the car. We have clients coming to us and saying, here's our average customer, for instance, female, she's 30 or 40 years old, she has 2.3 kids, and we listen politely and say, well that's great, but, we don't care about that person. What we really need to do to design is look at the extremes, the weakest, or the person with arthritis, or the athlete, or the strongest or the fastest person, because if we understand what the extremes are, the middle will take care of itself. It's actually things I haven't seen in a thousand years. - Tried to use less material, like here's one that's hollow inside. A good…
Contents
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Air-Chair2m 14s
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Opening titles44s
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Morning objectives2m 35s
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Smart Design5m 6s
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Dieter Rams3m 17s
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Jonathan Ive5m 24s
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Form and function3m 33s
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The Bouroullec Brothers4m 19s
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Marc Newson3m 33s
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IKEA, Paola Antonelli2m 5s
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Target, Rob Walker2m 21s
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Chris Bangle3m 47s
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Hella Jongerius3m 27s
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Karim Rashid4m 29s
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David Kelley and Bill Moggridge4m 51s
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Naoto Fukasawa4m 12s
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Sustainability1m 40s
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IDEO9m 11s
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Dunne & Raby3m 49s
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Closing thoughts2m 8s
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The hurricane's coming1m 49s
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Credits1m 1s
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