From the course: Objectified

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David Kelley and Bill Moggridge

David Kelley and Bill Moggridge

From the course: Objectified

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David Kelley and Bill Moggridge

“

- People need to, like, demand that design performs for them and is special in their lives. These objects that they buy, you can't make your GPS thing work in your car, there should be like, a riot because they're so poorly designed. Instead the person sits there and thinks 'Oh, I'm not very smart, I can't make this GPS thing work.' I can't make the things work, this is my field and I can't make them work! If you design something that's precious, that you really love, you're never going to leave that. My father's briefcase, made out of a beautiful piece of leather gets better with use. I've inherited it and I'll pass it on, right? It's a really interesting thing, sometimes I give that task which is, design something that gets better with use. There's very few things, if you think about it, they mostly degrade. Some things, like this briefcase gets better with use. (sound of the truck engine starting) (sound of the truck engine idling) (truck door slamming) - That's a pretty sweet tick…

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