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Press releases don't have to appeal just to your readers; they also need to attract the attention of search engines like Google and Bing. Marketing expert Lorrie Thomas shares the top 5 tips for writing search-friendly press releases.
I'm Lorrie Thomas Ross, marketing expert, author, speaker, trainer, and agency CEO. We're talking about search-friendly press releases. Press releases are a marketing communications tool, that organizations use to get newsworthy information out to the media, or to perspective customers. But what a lot of organizations don't realize, is that these press releases can also multi-task to serve as a way to help boost search visibility.
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