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Learning Guide. Man and woman start a business.

Guide to Starting a Business

This collection of short videos, articles and checklists by lynda.com authors is designed to be a “starter kit” covering the key questions you’ll need to answer as you design an effective business plan.

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Our expert instructors teach you how to manage your time, build your business, and develop your employees. Learn how to work more effectively with tools like Excel, Word, Outlook, Sharepoint, and with operating systems like Windows 8 and Mac OSX.

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236 Business courses · 5,136 video tutorials
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  • view course page for Asking Great Sales Questions

    Asking Great Sales Questions with Jeff Bloomfield

    Learn how to ask sales questions that lead to high-quality interactions with customers and clients.

    27m 34s
    Appropriate for all
     
    Viewers:

  • view course page for Daily Top Headlines

    Daily Top Headlines with LinkedIn Pulse

    Important headlines, breaking stories, and other content that impacts your personal and professional life.

    8m 15s
    Appropriate for all
    Viewers:

  • view course page for Innovative Customer Service Techniques

    Learn how to influence customer perceptions, enhance your "service sense," and build teamwork in order to exceed customer expectations.

    44m 53s
    Appropriate for all
     
    Viewers:

  • view course page for How to Start a Business with Family and Friends

    Learn how to start your own business with family and friends. Discover how to set expectations around roles, ownership, and finances.

    1h 28m
    Appropriate for all
     
    Viewers:

  • view course page for Communication Tips

    Communication Tips with Tatiana Kolovou

    Become a better manager or leader by honing your communication skills in this weekly Wednesday series with communication experts Tatiana Kolovou and Brenda Bailey-Hughes.

    3h 42m
    Appropriate for all
     
    Viewers:

  • view course page for Gretchen Rubin on Creating Great Workplace Habits

    Gretchen Rubin, a thought leader in happiness and habits, teaches us how use the Four Tendencies framework to create great habits at work.

    39m 49s
    Appropriate for all
     
    Viewers:

  • view course page for Design Thinking: Lead Change in your Organization

    Learn how design thinking can lead to better designs and business solutions. Discover new strategies for ideation and problem solving, such as journey mapping, concepting, and prototyping.

    2h 9m
    Beginner
     
    Viewers:

  • view course page for Learning to Say No

    Learning to Say No with Todd Dewett

    Learn how to say no. Learn what tasks to say "no" to and how to do it respectfully.

    22m 30s
    Beginner
     
    Viewers:

  • view course page for Trade Secrets: A Deeper Dive

    Learn about trade secrets, what's covered by nondisclosure and noncompete agreements, and how businesses can protect trade secrets in this course by intellectual property lawyer Dana Robinson.

    32m 30s
    Appropriate for all
     
    Viewers:

  • view course page for Projecting Intelligence

    Projecting Intelligence with Todd Dewett

    Learn how to project intelligence and develop your communication skills in this training course by Dr. Todd Dewett.

    29m 32s
    Beginner
     
    Viewers:

  • view course page for Business Valuation Fundamentals

    Learn how to value a business using different valuation methods, such as multiples, earnings ratios, and discounted cash-flow analysis.

    1h 49m
    Appropriate for all
     
    Viewers:

  • view course page for Time Management Fundamentals

    Get time management strategies to stay organized, keep a clear mind, and be more productive—in work and life.

    2h 51m
    Appropriate for all
     
    Viewers:

  • view course page for Business Ethics

    Business Ethics with Bob McGannon

    Find out why business ethics are critical to company success and learn how to create and implement an ethical code in your organization.

    1h 29m
    Appropriate for all
     
    Viewers:

  • view course page for Learning from Failure

    Learning from Failure with Todd Dewett

    Learn from your mistakes and grow from them with these helpful strategies from coach Todd Dewett.

    29m 3s
    Appropriate for all
     
    Viewers:

  • view course page for Creating Your Personal Brand

    Learn how to create the brand of you. Craft a personal brand that puts you in control of your career and attracts opportunities.

    33m 28s
    Appropriate for all
     
    Viewers:

  • view course page for Lean Six Sigma Fundamentals

    Learn what Lean Six Sigma is, why it is used, and how it can be applied to manufacturing, services, and supply chain management.

    1h 20m
    Appropriate for all
     
    Viewers:

  • view course page for Managing Diversity

    Managing Diversity with Catherine Mattice

    Learn how to build an inclusive workplace that celebrates diversity and inclusion.

    36m 54s
    Appropriate for all
    Viewers:

  • view course page for Small Business Marketing Fundamentals

    Learn what every small business owner needs to know about marketing a product or service.

    1h 16m
    Appropriate for all
     
    Viewers:

  • view course page for Start Your Own Game Company with John Romero

    Award-winning game designer John Romero, creator of Quake and DOOM, gives advice on founding a gaming startup, from creating a business plan and finding investors to dealing with contractors and paperwork.

    1h 28m
    Beginner
     
    Viewers:

  • view course page for Process Improvement Fundamentals

    Learn how to better manage the processes—and thus the outcomes—of your project or business.

    1h 36m
    Appropriate for all
     
    Viewers:

  • view course page for Sales Secrets for Small Business

    Get a simple three-step sales system (explore-present-act) that you can incorporate into your own small business to boost sales.

    48m 57s
    Appropriate for all
     
    Viewers:

  • view course page for Personal Investing Basics

    Personal Investing Basics with Jane Barratt

    Learn your investment options and how to create your own intelligent investment plan.

    1h 31m
    Appropriate for all
     
    Viewers:

  • view course page for Advertising Fundamentals

    Advertising Fundamentals with Jane Barratt

    Learn how to build your advertising plan with training from former NYC ad executive Jane Barratt.

    1h 24m
    Appropriate for all
     
    Viewers:

  • view course page for Translating Your Military Skills to Civilian Workplace

    Learn how to transition your military experience into a fulfilling civilian career.

    47m 32s
    Appropriate for all
     
    Viewers:

  • view course page for Managing International Projects

    Learn how to successfully plan and execute an international project and manage the culture, language, and time zone differences present in a diverse team.

    1h 5m
    Beginner
     
    Viewers:

  • view course page for Powerless to Powerful: Taking Control

    Learn to choose how you respond to difficult circumstances, and take back the control you need to make positive changes in your work and life.

    59m 1s
    Appropriate for all
     
    Viewers:

  • view course page for Running a Profitable Business: Revenue Recognition

    Learn how revenue recognition—a seemingly innocent accounting topic—can turn a reported profit into a reported loss, sometimes with multibillion dollar implications for company values.

    1h 32m
    Appropriate for all
     
    Viewers:

  • view course page for Influencer Interview: Oprah Winfrey

    Oprah Winfrey shares some deep and unique insights about her own career and what truly matters.

    44m 38s
    Beginner
     
    Viewers:

  • view course page for Executive Decision Making

    Executive Decision Making with Mike Figliuolo

    Learn how to make high-quality decisions with far-reaching impact. Find the data and tools to support your decision, make the call, communicate decisions effectively, and lead your organization through change.

    52m 37s
    Appropriate for all
     
    Viewers:

  • view course page for 5 Tips for Building Your Financial Life

    Financial therapist Amanda Clayman provides 5 quick tips to help you start building your financial future.

    4m 34s
    Appropriate for all
     
    Viewers:

  • view course page for Understanding Patents: A Deeper Dive

    Want to patent your invention or technology—or avoid infringing on someone else's? Learn the defining characteristics of successful patents, including what is and is not patentable.

    53m 36s
    Appropriate for all
     
    Viewers:

  • view course page for Avoiding Burnout

    Avoiding Burnout with Todd Dewett

    Learn to recognize the signs of burnout and manage your stress.

    32m 49s
    Beginner
    Viewers:

  • view course page for Business Writing Strategies

    Business Writing Strategies with Judy Steiner-Williams

    Learn how to write for a specific business purpose, whether it's to present information, convey good or bad news, or persuade the reader.

    1h 59m
    Appropriate for all
     
    Viewers:

  • view course page for Up and Running with LinkedIn Premium Job Seeker

    Find your next job with LinkedIn Premium Job Seeker. Learn how to use this premium service to search for leads, connect with hiring managers and decision makers, and apply for jobs.

    52m 34s
    Beginner
     
    Viewers:

  • view course page for Transitioning from Waterfall to Agile Project Management

    Learn how to help your organization make the transition from traditional waterfall project management to agile project management.

    1h 32m
    Appropriate for all
     
    Viewers:

  • view course page for Fred Kofman on Managing Conflict

    Don't avoid conflict; manage it. Learn the tools that turn conflicts into positive outcomes in this workshop-style course with LinkedIn vice president, philosopher of leadership, and influencer Fred Kofman.

    1h 4m
    Beginner
     
    Viewers:

  • view course page for Working Remotely

    Working Remotely with Todd Dewett

    Learn how to work remotely and remain connected to your organization.

    32m 11s
    Appropriate for all
     
    Viewers:

  • view course page for Up and Running with LinkedIn Recruiter

    Find the job candidates you need with LinkedIn Recruiter, the industry-leading recruiting platform.

    1h 4m
    Beginner
     
    Viewers:

  • view course page for Strategic Negotiation

    Strategic Negotiation with Mike Figliuolo

    Learn a systematic process for conducting your next major negotiation—whether it be negotiating a contract, additional resources for a project, or the purchase of a company.

    47m 19s
    Appropriate for all
     
    Viewers:

  • view course page for Running a Profitable Business: Understanding Cash Flow

    Businesses with great products and services fail because of improperly managed cash flows. Learn the difference between net income and operating cash flow and how to manage your cash flow for growth.

    1h 53m
    Appropriate for all
     
    Viewers:

  • view course page for Customer Segmentation

    Learn how to segment your customers so you can create targeted marketing messages.

    1h 15m
    Appropriate for all
     
    Viewers:

  • view course page for Business Fundamentals

    Business Fundamentals with Eddie Davila

    Learn the basic concepts underpinning all businesses, small to large, including manufacturing, sales, resource management, accounting, and economics.

    2h 25m
    Appropriate for all
     
    Viewers:

  • view course page for Managerial Accounting

    Learn the basics of managerial accounting to help you make better organizational decisions.

    2h 36m
    Appropriate for all
     
    Viewers:

  • view course page for Teamwork Fundamentals

    Teamwork Fundamentals with Chris Croft

    Management trainer Chris Croft discusses the qualities of great teams and what you can do to be an effective team member.

    1h 16m
    Appropriate for all
     
    Viewers:

  • view course page for Media Training

    Media Training with Deirdre Breakenridge

    Learn how to speak to the media. Find out what to expect with journalists and how to tailor and deliver your message to specific media channels and audiences.

    1h 25m
    Beginner
     
    Viewers:

  • view course page for Creating a Business Plan

    Creating a Business Plan with Mike Figliuolo

    Looking to build a business or expand one you're already running? First you'll need to write a business plan. Learn how to define your business, market, product, sales strategy, and more.

    1h 12m
    Appropriate for all
     
    Viewers:

  • view course page for Competitive Strategy Fundamentals

    Global strategy expert and author Anil Gupta provides a primer on competitive strategy: being faster, better, and cheaper than the competitors in your market.

    1h 16m
    Appropriate for all
     
    Viewers:

  • view course page for Speech Writing

    Speech Writing with Judy Steiner-Williams

    Learn how to write, organize, and deliver the perfect speech.

    1h 54m
    Appropriate for all
     
    Viewers:

  • view course page for Fundamentals of Logistics

    Fundamentals of Logistics with Steven Brown

    Learn the ins and outs of logistics: a critical component of supply chain management.

    1h 44m
    Appropriate for all
     
    Viewers:

  • view course page for Understanding Copyright: A Deeper Dive

    A deep dive into copyright—your mechanism for protecting intellectual property that resides in a tangible form: books, songs, software, product designs, etc.

    1h 12m
    Appropriate for all
     
    Viewers:

“I never thought I would learn to love spreadsheets and databases, but your courses are so clear and do not assume prior knowledge.” —Vanetta J.
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