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Develop a plan for analytics by asking the right questions, measuring the right numbers, and correctly interpreting the data.
Shows how to use Google Analytics to gain insights into web site traffic, user behavior, and marketing effectiveness.
“When a director at work asked for an Excel spreadsheet, and said "just use pivot tables, it's easier,” I hid my ignorance, went immediately to lynda.com, and voilá! I now use pivot tables extensively.” —Cathy N.
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