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Investigates the anatomy of a link, how links affect page ranking, and the properties that make an excellent inbound link.
Walks step-by-step through the process of reviewing the content and markup of a web site to improve its ranking in search engine results.
“When a director at work asked for an Excel spreadsheet, and said "just use pivot tables, it's easier,” I hid my ignorance, went immediately to lynda.com, and voilá! I now use pivot tables extensively.” —Cathy N.
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