Explains what SEO is and how you can start optimizing your website for search and achieve greater visibility and traffic.
Shows how to use Google Analytics to gain insights into web site traffic, user behavior, and marketing effectiveness.
“When a director at work asked for an Excel spreadsheet, and said "just use pivot tables, it's easier,” I hid my ignorance, went immediately to lynda.com, and voilá! I now use pivot tables extensively.” —Cathy N.
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