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Learn how to apply the principles of storytelling to everyday business communication. Tell stories that communicate, inspire, and get your projects out the door.
Walks through the why, what, who, and how of content marketing, and shows how to transition your marketing efforts to the digital landscape.
Author C.C. Chapman teaches how storytelling—creating a compelling narrative around your content or product—is at the heart of both marketing and business, using examples from his own career.
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