Easy-to-follow video tutorials help you learn software, creative, and business skills.Become a member
This video is where you gather details on how the article will be produced. Give this process the attention it deserves. A little time invested now will help you write the article confidently, and it's more likely that the results will satisfy your client. While every assignment is different, I put together a list of questions that are common to most articles; it's in this video's exercise file. We'll fill it out now for the fictional assignments I'll work on throughout the rest of this course. Here's the scenario. Roux Academy is a 150-year-old degree- granting art school in New York City.
One way it reaches prospective students is through the high schools, for example with posters in high school music and arts departments. Research by the Academy's public relations staff found that many high school students will choose an art school based on their teacher's recommendations, so now they're trying to get the academy's name in front of those teachers even more. The magazine Arts Teacher International accepted their proposal for an article on the benefits of a music education. The article can mention Roux Academy by name, but you can't sell the Academy in any really direct way.
The article will carry your byline, and it'll include quotes from Marion Swart, the Academy's Education Director. So that gives us plenty of information. Now, let's go down the list. First is the basic stuff. You already know where it'll be published, in the magazine Arts Teacher International. Your main contact is Ali, the women in the Academy's PR department who hired you. She's put you in touch with Marion your interview subject, but otherwise, you're on your own.
The deadline for your first thousand-word draft is in one week. The procedure after you turn in your draft is this. Ali will review it, and you'll have time to implement her revisions before the magazine's deadline, which is a week later. Ali will then submit it to the magazine itself. The goal is to encourage readers of Arts Teacher International to remember the name Roux Academy in a positive way when they talk with their students. The next step is to dive deeper into the publication, because a contributed article like this one really has two masters: there's your client, which in this case is Roux Academy, and the publication itself.
Your article should fit in with what they already publish, and you'll only find that out through an examination of past issues. So the next step is to take a good hard look at the magazine itself.
Get unlimited access to all courses for just $25/month.Become a member
82 Video lessons · 70777 Viewers
80 Video lessons · 127754 Viewers
52 Video lessons · 62603 Viewers
59 Video lessons · 48320 Viewers
Access exercise files from a button right under the course name.
Search within course videos and transcripts, and jump right to the results.
Remove icons showing you already watched videos if you want to start over.
Make the video wide, narrow, full-screen, or pop the player out of the page into its own window.
Your file was successfully uploaded.