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How do you attract more traffic to your videos when Google can't search them? SEO expert Ian Lurie shows how to optimize your YouTube and other video listings for search engines and convert that traffic to achieve your business goals. This course provides an overview of video SEO and helps you understand video ranking factors, add important metadata like keywords and tags, market your video on social media, and build a video landing page.
You created your video, you selected keywords and tags and crafted your title with great care. All you need is a steady flow of views, shares and reviews, and you'll be headed up in the rankings. Now, the problem is how do you let people know. Well, social media is a fantastic place to start. Even if all you have is just two or three close friends on your Facebook account, they probably want to help you out. They'll go watch your creation if you let them know, and as more people discover your videos they will likely seek you out on common social media sites as well. So, make sure you have a consistent social media launch plan, a set of steps you always go through when you put a new video online.
For example, when you publish a new video, you should make sure that you announce it on Facebook. Facebook is great for reaching anyone. Consumers, B2B customers, which ever... So, you should always place your video on Facebook. You should announce it on Goolge+ as well. Even if you don't have any friends on Google+, even if you've never used it before, Google's social network is increasingly bound up in their overall rankings algorithm. So, it pays to announce your videos there. Announce on Linkedin to make sure that you reach a business audience. And then, you can also use Twitter if you need to reach a geekier audience, a younger audience, or a niche audience, like a particular set of journalists, because you'll often find folks like that using Twitter pretty actively. Then you need to find other sites as your audience fits. And you'll know you're industry and your customer base better than I. And you'll know which special anchor social networks are out there that you can use.
Use these sights with caution, because they are very picky and they don't really like promotional stuff getting published on them. So, if you go to one of these niche sites, make sure that when you publish, you are publishing stuff that's informational. Now, I know it can seem like you are shouting in the wilderness, but if you even get one or two people to watch your video via social media, and one of them shares it with a few more people and a few more of those people watch and so on. It's a very scalable way to promote your video and it's well worth the effort. Some guidelines for when you post, make sure that you keep the post short. Don't write multiple paragraphs, just show the video and have a very brief introduction and text explaining what it's about.
Embed the video, don't reupload it. The reason for that is, if you link to a video on a site like Google+ or Facebook, they automatically try to embed it on the page. They're very, very good at this. You can see here on Google+ that I have a video that looks like I professionally embedded it in the page, when all I actually did was take the link to the video from Vimeo and paste it on to Google+ as a link not as a video. And Google+ figured it all out, and placed the video in that nice player and everything. Facebook is equally clever if not more so. So, you don't need to re upload the videos, just embed them on the pages. Write a really good announcement.
This is more about marketing copy-writing than video SEO, but write a good action-based headline that's fully descriptive and makes the reader want to click Play. Maybe most important, respond. Say thanks. If they ask a question, make sure you answer. You'll win immediate fans. Also, if they follow you, check them out, and if they're relevant, follow them back. Another one of my favorite rules is don't feed the trolls. If someone offers useful criticism, thank them, and answer in a productive way. If they're rude or just plain nasty, don't answer, don't react. That's the best way to defuse someone who's trying to just get a rise out of you and other people that are watching the video.
Consider time zones. If you announce a video and you've got some followers on a social network and you get absolutely no response, think about the time zone. Was it very early or late in the time zone where most of your audience is? If so, consider doing your resend a few hours later with a note like, afternoon resend for all you folks on the east coast. And finally, if you've got a video you really, really want to promote, and you think folks would really want to see it, consider using things like Facebook paid advertising. These kind of paid promotions social media advertising systems are very, very good.
They're great networks to try. There's very little risk, because you pay by the click. So, if no one clicks your ad, you don't pay anything. And I suggest taking a look on Facebook at things like sponsored stories as a way to make sure that lots of people see your announcement when you make it. So, social media is not magic, but it can help jump-start your video SEO campaign. And if you stick with it, over time you'll grow your audience, and it can become a very powerful engagement tool. Go take a look at the current social networks for your organization, or for yourself, and see if there are people within those networks, that might want to hear the next time you launch a video. Then when you do launch a video, announce it to them and see what happens to your rankings, and your video views.
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