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Understanding video SEO

From: Video SEO Basics

Video: Understanding video SEO

Before you think about how to get a video ranking, you need to understand why this is so important. Videos can show up in a few places. On video hosting sites like Vimeo.com and Dailymotion.com for example, and of course on YouTube. Here is a search for Google analytics on YouTube. YouTube is the second most used search engine on the internet. As of today, YouTube gets over one billion searches per day. Think about that. The last time anyone checked, YouTube was second only to google.com, getting more searches per day than Bing, Twitter or Facebook.

Understanding video SEO

Before you think about how to get a video ranking, you need to understand why this is so important. Videos can show up in a few places. On video hosting sites like Vimeo.com and Dailymotion.com for example, and of course on YouTube. Here is a search for Google analytics on YouTube. YouTube is the second most used search engine on the internet. As of today, YouTube gets over one billion searches per day. Think about that. The last time anyone checked, YouTube was second only to google.com, getting more searches per day than Bing, Twitter or Facebook.

That's a lot of queries, and getting a decent ranking on YouTube alone is worth it. But don't forget other video hosting services. Most of the time, if you're putting video up on your site, you upload it to a video hosting service like YouTube and then embed it in your site. Here's an example of a video I uploaded to vimeo.com and then embedded in a page on my company blog. Since I didn't upload the video to YouTube, it will never show up in YouTube search results which is kind of a bummer. But videos from any of these hosting services can also appear writing conventional search results on search engines like Google and Bing.

For example, the video I just showed you ranks in the top 20 for Google Analytics Tutorial. Bing does something similar, inserting videos into the search results. And remember, I did not upload this video to Youtube. Google includes non YouTube videos in its search rankings, and Bing includes videos from non Microsoft properties as well. Theses rankings called blended or universal search results are 40 to 50 times easier to get than a conventional text placement. And they provide a great way to leapfrog over super competitive sites like say, Google zone analytic site.

Videos area great opportunity to grab great real estate in the search results without going up against strong non-video pages. In this training, I'll focus on YouTube, because most folks use it for video hosting. It's free, and it's a great service. But video SEO isn't as simple as just uploading a video to YouTube and hoping for the best. Video SEO is about optimizing a set of signals that tell search engines whether that video is sufficiently relevant and important to warrant a spot in the conventional search rankings. What exactly are those signals? Well, if I could tell you, this slide would be the end of the course.

The search engines aren't telling, and video SEO isn't a sure thing marketing tactic. Well, actually, there's no such thing. Video SEO means making sure a video is easily classified and easily categorized by search engines. It's also about providing an accurate picture of the video's significance to the audience. The result is an easier path to strong, relevant search engine traffic, and an additional driver for business growth. Now that you understand the basics an the importance of video SEO, think about the part it can play in your overall online marketing strategy.

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Video SEO Basics

20 video lessons · 6560 viewers

Ian Lurie
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