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Video SEO Basics
Illustration by Richard Downs

Selecting your video's topic


From:

Video SEO Basics

with Ian Lurie

Video: Selecting your video's topic

Most folks have a tough time selecting a topic. When I'm working with other people, I'll hear stuff like, my industry is really boring, I've got nothing to write about. No one wants to know about any of this stuff, or I've just totally run out of ideas. And I know how difficult it can be to stay motivated when you're producing lots of content. You're probably writing video scripts about things you do every day, and it's hard to come up with a steady flow of ideas because you're so close to it all. But here's some ideas that I used to get myself unstuck and come up with really good subjects and topics to work with. First, what are the questions you're most often asked by clients, customers, friends, family whatever about your work? Answer each question in a video. I'll find almost everyday that someone comes to me with a question and I'm scribbling it down, because it will make a great video topic. Take a look at the questions for which folks search for answers. It's easy to do this using Google search box which includes this cool feature called Google Suggest.

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Video SEO Basics
1h 20m Appropriate for all Jul 09, 2013

Viewers: in countries Watching now:

How do you attract more traffic to your videos when Google can't search them? SEO expert Ian Lurie shows how to optimize your YouTube and other video listings for search engines and convert that traffic to achieve your business goals. This course provides an overview of video SEO and helps you understand video ranking factors, add important metadata like keywords and tags, market your video on social media, and build a video landing page.

Topics include:
  • What is video SEO?
  • Debunking video-ranking myths
  • Picking a video hosting service
  • Researching topics and keywords
  • Choosing the right title and descriptions
  • Facilitating viewer comments and ratings
  • Using social media to announce videos
  • Creating an optimized playlist and channel
  • Analyzing your success
Subjects:
Video Web Web Video SEO Marketing
Author:
Ian Lurie

Selecting your video's topic

Most folks have a tough time selecting a topic. When I'm working with other people, I'll hear stuff like, my industry is really boring, I've got nothing to write about. No one wants to know about any of this stuff, or I've just totally run out of ideas. And I know how difficult it can be to stay motivated when you're producing lots of content. You're probably writing video scripts about things you do every day, and it's hard to come up with a steady flow of ideas because you're so close to it all. But here's some ideas that I used to get myself unstuck and come up with really good subjects and topics to work with. First, what are the questions you're most often asked by clients, customers, friends, family whatever about your work? Answer each question in a video. I'll find almost everyday that someone comes to me with a question and I'm scribbling it down, because it will make a great video topic. Take a look at the questions for which folks search for answers. It's easy to do this using Google search box which includes this cool feature called Google Suggest.

If you type in the beginning of a question, you'll see the most common searches around that question. So, in this example, if I owned a bicycle shop, I just found my first six to seven videos right there. You can review products and tools in your industry. Your video can appeal to other people in your industry and to potential customers. If they watch and comment on your reviews, either audience can help you by building your online authority. Remember, it doesn't just have to be potential customers, it can be other members of your industry. So, you can review the products yourself, or the tools you use in your day to day work.

Talk about metatopics. For example, provide advice on running your particular type of business. There's lots of little things you do every single day that to you are probably second nature at this point, but to someone looking to start the business or someone new in the industry are a complete mystery. The more you break that down, the more you create those videos, the more folks are going to be interested and pay attention and subscribe. You can also invite people to submit questions, then answer those questions using a video. If you do that, then the folks who submit the questions will definitely come and watch, and they'll probably tell their friends and collegaues as well. Hey, I asked this question and Ian answered it for me in this video, you should check it out.

The best topics will grow out of your audience's needs. That's really the point of this video. If they have questions, answer them. If they like to laugh, provide them with something humorous. If you're afraid they're going to buy a product that won't work for them, give them buyer's guides and other kinds of guidance. By building your topic from audience needs, you guarantee you'll produce something useful. And useful is the sure fire route to an engaged audience.

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