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How do you attract more traffic to your videos when Google can't search them? SEO expert Ian Lurie shows how to optimize your YouTube and other video listings for search engines and convert that traffic to achieve your business goals. This course provides an overview of video SEO and helps you understand video ranking factors, add important metadata like keywords and tags, market your video on social media, and build a video landing page.
You've finished the course. Now, it's time to go apply what you've learned about video SEO. A few next steps that I would suggest. If you want to learn more about building a presence on YouTube, take a look at the YouTube Essential Training on lynda.com. Also, if you want to learn how to make a good web video, check out some of the courses on editing, storytelling, and specific video editing tools, also on lynda.com. To learn more about video SEO, search Google for video SEO and check out some of the great blogs and resources out on the Web.
I know I've covered a lot of territory, and it can seem a little bit overwhelming because there's so many little things that you have to do, but individually, each tactic is completely doable. Video SEO is a huge ranking opportunity. But you have to remember that very few businesses capitalize on it. By taking the first steps, you can gain a decisive competitive advantage.
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