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Video SEO Basics

Next steps


From:

Video SEO Basics

with Ian Lurie

Video: Next steps

You've finished the course. Now, it's time to go apply what you've learned about video SEO. A few next steps that I would suggest. If you want to learn more about building a presence on YouTube, take a look at the YouTube Essential Training on lynda.com. Also, if you want to learn how to make a good web video, check out some of the courses on editing, storytelling, and specific video editing tools, also on lynda.com. To learn more about video SEO, search Google for video SEO and check out some of the great blogs and resources out on the Web.

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Video SEO Basics
1h 20m Appropriate for all Jul 09, 2013

Viewers: in countries Watching now:

How do you attract more traffic to your videos when Google can't search them? SEO expert Ian Lurie shows how to optimize your YouTube and other video listings for search engines and convert that traffic to achieve your business goals. This course provides an overview of video SEO and helps you understand video ranking factors, add important metadata like keywords and tags, market your video on social media, and build a video landing page.

Topics include:
  • What is video SEO?
  • Debunking video-ranking myths
  • Picking a video hosting service
  • Researching topics and keywords
  • Choosing the right title and descriptions
  • Facilitating viewer comments and ratings
  • Using social media to announce videos
  • Creating an optimized playlist and channel
  • Analyzing your success
Subjects:
Business Online Marketing Video Web Social Media Marketing Web Video SEO
Author:
Ian Lurie

Next steps

You've finished the course. Now, it's time to go apply what you've learned about video SEO. A few next steps that I would suggest. If you want to learn more about building a presence on YouTube, take a look at the YouTube Essential Training on lynda.com. Also, if you want to learn how to make a good web video, check out some of the courses on editing, storytelling, and specific video editing tools, also on lynda.com. To learn more about video SEO, search Google for video SEO and check out some of the great blogs and resources out on the Web.

I know I've covered a lot of territory, and it can seem a little bit overwhelming because there's so many little things that you have to do, but individually, each tactic is completely doable. Video SEO is a huge ranking opportunity. But you have to remember that very few businesses capitalize on it. By taking the first steps, you can gain a decisive competitive advantage.

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