Start your free trial now, and begin learning software, business and creative skills—anytime, anywhere—with video instruction from recognized industry experts.

Start Your Free Trial Now
Watching:

Learning more about video views Video SEO Basics


Learning more about video views provides you with in-depth training on Video. Taught by Ian Lurie as… Show More
From:

Video SEO Basics

with Ian Lurie

Video: Learning more about video views Video SEO Basics

Learning more about video views provides you with in-depth training on Video. Taught by Ian Lurie as part of the Video SEO Basics
please wait ...
Learning more about video views
Video duration: 3m 51s 1h 20m Appropriate for all

Viewers:

Learning more about video views provides you with in-depth training on Video. Taught by Ian Lurie as part of the Video SEO Basics

Subjects:
Video Web Marketing
Author:

Learning more about video views

Video views are an important ranking factor and while you can't directly impact viewership, there are things you can do if you understand how online viewership impacts the rankings. First, a video with a high number of views tends to rank higher for relevant terms. Video views. The number of times people actually play the video. Indicate overall interest on the part of the audience. Look at the top ranking video's here for how to change a bicycle tire. The number one ranking has over 220,00 views.

I't really popular. The next video has over 100,000 views. But then you see this number three video. And it only has 7,280 views. And the video's a year old. It's not that brand new. The one below it has 277,000 views. Why is that video number three? It's all about velocity of views. The rate at which a video aquires new views is a second critical factor in the rankings. It's another way that views impact the rankings.

Look at the acceleration on views for the third video in the last few months. You see how it's getting faster and faster? That's why a video with only 7,280 views can outrank a video with 277,000 views. Because velocity is so much higher. Think about this from the perceptive of a search engine. If you rank videos purely based on the quantity of views, then one video might get to number one and stay there forever. Because it just keeps acquiring new views as the top ranking content.

That's fine but what if a new, better video comes on the scene. That new video will never catch up, even if it's superior because the other video will just stay at number one. By counting velocity as well as raw quantity, search engines can get an idea of fresh, trending content that the audience finds really useful. Here's what you don't want to do, purchase views. After seeing the importance of views, it may be tempting to try to pay people or give them some kind of incentive to watch your video. A lot of companies, and a lot of industries have attempted to fake their way to a top rank by paying people to watch their video.

The theory is that if you get lots of people to watch your video in a short time, you'll vault to number one. That top ranking could cost you as little as a few hundred dollars spent acquiring fake views. You do not want to do it. Here's why. First, if you purchase a bunch of views, you're going to get sudden growth and then a decline in velocity. That's going to hurt your rankings. Second, you're going to have to keep purchasing those views. Unless you have worked a true miracle, you have a fantastic piece of content and that initial investment gets you momentum that never goes away.

You'll have to continue purchasing them. It's a very poor business model, and most important, if you're caught you're going to get penalied and or banned. There's been a few industries in the last couple of years that have been caught and it makes for very, very bad PR. So, you want to avoid this. It's easier in the long run to move up naturally. The bottom line is that views come from the nature of your content. But you can help a little. For one thing, you can just ask people to share the video. You can keep your video under two to three minutes.

If that's too short for your content, just break it up into smaller videos. And spread the word. If your company has a blog, embed the video there. If you have a Facebook page, put it there. If you have an email list of people who have said they want to receive useful information from you, send them the link to the video. Don't spam people, but do spread the word. Now, you understand in more depth why views matter. Assess how your promote your video content. Develop a checklist for every video you post that includes asking folks to share.

Keeping your video under two to three minutes and distributing the video through other channels you have.

There are currently no FAQs about Video SEO Basics.

 

Lynda.comへようこそ!

各分野の一流のエキスパートによるビデオトレーニングコースをお探しですか?日々増え続けているLynda.comの日本語によるビデオライブラリをぜひご覧ください。そして広がり続けているlynda.comコミュニティーにあなたもぜひご参加ください。

日本版へ行く

各分野の一流のエキスパートによるビデオトレーニングコースをお探しですか?日々増え続けているlynda.comの日本語によるビデオライブラリをぜひご覧ください。そして広がり続けているlynda.comコミュニティーにあなたもぜひご参加ください。

日本版へ行く
Don't show this message again
Share a link to this course

What are exercise files?

Exercise files are the same files the author uses in the course. Save time by downloading the author's files instead of setting up your own files, and learn by following along with the instructor.

Can I take this course without the exercise files?

Yes! If you decide you would like the exercise files later, you can upgrade to a premium account any time.

Become a member Download sample files See plans and pricing

Please wait... please wait ...
Upgrade to get access to exercise files.

Exercise files video

How to use exercise files.

Learn by watching, listening, and doing, Exercise files are the same files the author uses in the course, so you can download them and follow along Premium memberships include access to all exercise files in the library.


Exercise files

Exercise files video

How to use exercise files.

For additional information on downloading and using exercise files, watch our instructional video or read the instructions in the FAQ .

This course includes free exercise files, so you can practice while you watch the course. To access all the exercise files in our library, become a Premium Member.

* Estimated file size

Are you sure you want to mark all the videos in this course as unwatched?

This will not affect your course history, your reports, or your certificates of completion for this course.


Mark all as unwatched Cancel

Congratulations

You have completed Video SEO Basics.

Return to your organization's learning portal to continue training, or close this page.


OK

Upgrade to View Courses Offline

login

With our new Desktop App, Annual Premium Members can download courses for Internet-free viewing.

Upgrade Now

After upgrading, download Desktop App Here.

Become a Member and Create Custom Playlists

Join today and get unlimited access to the entire library of online learning video courses—and create as many playlists as you like.

Get started

Already a member?

Log in

Exercise files

Learn by watching, listening, and doing! Exercise files are the same files the author uses in the course, so you can download them and follow along. Exercise files are available with all Premium memberships. Learn more

Get started

Already a Premium member?

Exercise files video

How to use exercise files.

Ask a question

Thanks for contacting us.
You’ll hear from our Customer Service team within 24 hours.

Please enter the text shown below:

Exercise files

Access exercise files from a button right under the course name.

Mark videos as unwatched

Remove icons showing you already watched videos if you want to start over.

Control your viewing experience

Make the video wide, narrow, full-screen, or pop the player out of the page into its own window.

Interactive transcripts

Click on text in the transcript to jump to that spot in the video. As the video plays, the relevant spot in the transcript will be highlighted.

You started this assessment previously and didn’t complete it.

You can pick up where you left off, or start over.


Resume Start over

Learn more, save more. Upgrade today!

Get our Annual Premium Membership at our best savings yet.

Upgrade to our Annual Premium Membership today and get even more value from your lynda.com subscription:

“In a way, I feel like you are rooting for me. Like you are really invested in my experience, and want me to get as much out of these courses as possible this is the best place to start on your journey to learning new material.”— Nadine H.

Thanks for signing up.

We’ll send you a confirmation email shortly.


Sign up and receive emails about lynda.com and our online training library:

Here’s our privacy policy with more details about how we handle your information.

Keep up with news, tips, and latest courses with emails from lynda.com.

Sign up and receive emails about lynda.com and our online training library:

Here’s our privacy policy with more details about how we handle your information.

   
submit Lightbox submit clicked
Terms and conditions of use

We've updated our terms and conditions (now called terms of service).Go
Review and accept our updated terms of service.