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Video SEO Basics
Illustration by Richard Downs

Facilitating viewer comments and ratings


From:

Video SEO Basics

with Ian Lurie

Video: Facilitating viewer comments and ratings

Comments and ratings are definitely a video SEO ranking factor. And they may seem out of your control, but you can do things to get more of both and to improve the quality of comments that you get. Lets start with comments. The quantity and velocity of comments definitely matters. But if you take a look at this page. You can see that it's not the only factor. The number two video has few reviews, and fewer comments than the number three video. The quality of comments is the differentiating factor here. And they matter as well. The comments on the number three video are short, and not necessarily lending much to the discussion.

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Video SEO Basics
1h 20m Appropriate for all Jul 09, 2013

Viewers: in countries Watching now:

How do you attract more traffic to your videos when Google can't search them? SEO expert Ian Lurie shows how to optimize your YouTube and other video listings for search engines and convert that traffic to achieve your business goals. This course provides an overview of video SEO and helps you understand video ranking factors, add important metadata like keywords and tags, market your video on social media, and build a video landing page.

Topics include:
  • What is video SEO?
  • Debunking video-ranking myths
  • Picking a video hosting service
  • Researching topics and keywords
  • Choosing the right title and descriptions
  • Facilitating viewer comments and ratings
  • Using social media to announce videos
  • Creating an optimized playlist and channel
  • Analyzing your success
Subjects:
Video Web Web Video SEO Marketing
Author:
Ian Lurie

Facilitating viewer comments and ratings

Comments and ratings are definitely a video SEO ranking factor. And they may seem out of your control, but you can do things to get more of both and to improve the quality of comments that you get. Lets start with comments. The quantity and velocity of comments definitely matters. But if you take a look at this page. You can see that it's not the only factor. The number two video has few reviews, and fewer comments than the number three video. The quality of comments is the differentiating factor here. And they matter as well. The comments on the number three video are short, and not necessarily lending much to the discussion.

Where as the comments on number two are a bit substituent, they, they lend more to the conversation around that particular video. Here's a few ways that comments can impact the rankings. First, they show engagement, they also add keyword relevance, so potentially if lots of people leaving comments with your keywords in them. That may impact your ranking and relevance. They also indirectly impact the rankings, because every comment added to your video is social proof to people who visit that page that they might want to leave a comment as well. so, it encourages more comments and views.

And some hosting services have several networks built into them, so that if the user leaves a comment on a video, all of their friends and followers, receive a notification, that they left that comment. So, there's a lot of good reasons, to try to get more comments on your videos, but you have to nurture them, you have to nurture the comments and the cementers and here's a few tips for doing that. First, practice good comment moderation. Make sure that you review your comments periodically and remove, ban or block really bad commenters.

The only time you should do that is if the comment is actually obscene, rude or just completely unhelpful. Sometimes people will throw links into comments in an attempt to advertise a product that has nothing to do with your discussion thread for example. Don't remove comments that are simply negative. If someone is criticizing, let them criticize. You also have to respond to comments, and when I respond to comments, I follow these rules. First of all, I always respond. If someone leaves a note with a question, I make sure I leave an answer. If they leave a note saying how much they love the video, I'll probably even leave a note saying thanks.

If someone offers criticism, I'm going to respond in a positive way, meaning if someone posts a critique of the video, something specific like I didn't really like the way you did this one part of the video. Or next time can you show more detail please, then I'll leave a reply saying something like that's really good feedback, thank you I'll take care of that next time. On the other hand, don't feed the trolls. And this is a internet expression. And when I say don't feed the trolls what I mean is, there will be people who will leave clearly extremely negative comments simply to try to get a reaction. So, if you respond to someone's criticism in a positive way and then they come back with more negative criticism, you might want to just leave it at that. But the most important thing is, you respond to people who are leaving useful notes that are actually making a real contribution to the discussion around your video.

When you respond, they appreciate that. So, now let's talk about ratings. Ratings, on YouTube these are the thumbs up and thumbs down buttons, impact the video rankings as well but they don't necessarily impact them the way you'd expect. Now, obviously the velocity of ratings matter, so does the quantity. But what matters less is whether the ratings are positive or negative. If you have a video with 9,000 negative ratings and no positive ones, you're going to have a problem. There's no question.

But any balanced velocity is good. So, even if you're getting 30, 40, 50% of your ratings being negative, that may not necessarily indicate that the video's going to have a hard time ranking. It may simply indicate that the video is prompting a great deal of discussion, and that it's controversial. And that may actually help it rank. It's not easy to get more ratings. And you certainly should not go out and pay people to rate your video. But there are a few tips that can help you maximize the number of ratings you get. For example, you can ask in the description of your video that folks rate the video. Just say something simple like, If you like this video please give us a thumbs up, If you hated it please give us a thumbs down. you can ask at the end of the video itself.

You can say, if you're watching this video on YouTube, please when you're done give us a thumbs up if you like what we said. And you can ask in follow-ups. So, if you're using YouTube to distribute training materials or some kind of updates that you then notify people of those updates using e-mail, you can in the e-mail say, we really like to get your feedback, can you please give us a thumbs-up or thumbs-down and let us know how you liked the video?. On your next video, try adding a single sentence to the description that just reads, please rate this video below. Also, try responding to every comment that's left on that video. See how that video performs in the rankings compared to previous videos.

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