Start learning with our library of video tutorials taught by experts. Get started

Video SEO Basics

Creating a video XML site map


From:

Video SEO Basics

with Ian Lurie

Video: Creating a video XML site map

A Video XML Sitemap can ensure that search engines see all of the videos on your website. So in this video, I won't talk in huge detail about how to create them. I will point you in the right direction to get started and tell you about what you need to know if you're managing other people who are actually building the sitemaps. If you don't need to know how to create a sitemap, if you have a development team or a company that does your development for you, then these are the things you need to know. First, you need to know your Google Webmaster Tools login.

Watch this entire course now—plus get access to every course in the library. Each course includes high-quality videos taught by expert instructors.

Become a member
Please wait...
Video SEO Basics
1h 20m Appropriate for all Jul 09, 2013

Viewers: in countries Watching now:

How do you attract more traffic to your videos when Google can't search them? SEO expert Ian Lurie shows how to optimize your YouTube and other video listings for search engines and convert that traffic to achieve your business goals. This course provides an overview of video SEO and helps you understand video ranking factors, add important metadata like keywords and tags, market your video on social media, and build a video landing page.

Topics include:
  • What is video SEO?
  • Debunking video-ranking myths
  • Picking a video hosting service
  • Researching topics and keywords
  • Choosing the right title and descriptions
  • Facilitating viewer comments and ratings
  • Using social media to announce videos
  • Creating an optimized playlist and channel
  • Analyzing your success
Subjects:
Business Online Marketing Video Web Social Media Marketing Web Video SEO
Author:
Ian Lurie

Creating a video XML site map

A Video XML Sitemap can ensure that search engines see all of the videos on your website. So in this video, I won't talk in huge detail about how to create them. I will point you in the right direction to get started and tell you about what you need to know if you're managing other people who are actually building the sitemaps. If you don't need to know how to create a sitemap, if you have a development team or a company that does your development for you, then these are the things you need to know. First, you need to know your Google Webmaster Tools login.

If you don't have one, you need to set one up. And you can talk to the folks who manage your website to do that. You need a list of all of the videos on your site and the pages that they're on. And you need to be able to provide access to your web server to the people who are going to create the sitemap. If you're not going to create the sitemap yourself you can actually stop the video here, you're good to go. Before we begin, again, you need to have a Google Webmaster Tools account. That's how you're going to upload the Video Sitemap later on, so make sure you do have that set up and you have the password.

If you've never heard of an XML Sitemap, here's a quick summary. XML Sitemaps in general are an entire category of specialized files uploaded to the web to help search engines figure out all of the entities on a website, the pages, the videos, the sound files, et cetera. A Video XML Sitemap will provide a list of the videos that you're embedding on your site, the pages on which they're embedded, the videos titles, and descriptions and other optional information like the length of the video, number of views, a thumbnail, things like that. A basic XML Video Sitemap looks like this.

It looks really scary. But if you break it down, it's actually pretty simple. There's this template. This text that you just have to use time and time again. And that's all of the stuff that's in blue or in red. And then, if you see the black text here. This is what you would actually change. So this is the video page title. The description of the page that it's on. An optional link to the thumbnail for the video, et cetera. This is really a template. It's like doing a mail merge in Microsoft Word. You just take this text file and you insert all of the snippets of text into it.

And if you want to learn about the standard you can. You can go to a site called sitemaps.org and really dive into how the standard is set up and how you deal with the various properties of videos. Luckily, you also don't have to write your sitemap by hand. There are a lot of tools out there to make your life easier. Most important, if you're using WordPress. Especially the installed version, wordpress.org. There are great plugins that will generate Google XML Sitemaps for you. One of my favorites is called Google XML Sitemaps for Videos.

But you can go onto the wordpress.org website. Search through the plugins. Install the plug in. And it will do everything else for you. My team has actually created a fancy Google Doc spreadsheet that will generate the sitemap for you. Go on to Google and do a quick search on video sitemap generator portent and just click the first item and you can go use that sheet. And there are several paid products and services that will generate the sitemaps for you. Google lists some of the more common ones on their site and you can find that page by doing a search on Google for code.google wiki sitemapgenerators. Once you've completed the sitemap you'll up load it using Google Webmaster tools. So, here I'm in Google Webmaster Tools.

I've actually logged in, I clicked on Optimization and then Sitemaps. I'll click Add to a Sitemap, follow the prompts and just upload my file. Google will tell you, within minutes, if there is any problems with the file. So, you want to keep an eye on this and then go back and fix anything you need to and then upload it again and that's it. I've seen videos appear in Google's index, as quickly as a day after, I uploaded a video sitemap. So, creating video sitemaps can be a chore. But it's worth the time and the investment, it ensures that search engines know where videos are located on your site.

And it increases the chances your site will rank, instead of the video page on YouTube or another third party hosting service. Take a look at your site, see how many videos there are on there, find out if you're using WordPress or another pre built content management system that has a plugin for Video XML Sitemaps. And do the initial investigation on just how hard it's going to be to create that XML sitemap.

There are currently no FAQs about Video SEO Basics.

Share a link to this course
Please wait... Please wait...
Upgrade to get access to exercise files.

Exercise files video

How to use exercise files.

Learn by watching, listening, and doing, Exercise files are the same files the author uses in the course, so you can download them and follow along Premium memberships include access to all exercise files in the library.
Upgrade now


Exercise files

Exercise files video

How to use exercise files.

For additional information on downloading and using exercise files, watch our instructional video or read the instructions in the FAQ.

This course includes free exercise files, so you can practice while you watch the course. To access all the exercise files in our library, become a Premium Member.

Upgrade now

Are you sure you want to mark all the videos in this course as unwatched?

This will not affect your course history, your reports, or your certificates of completion for this course.


Mark all as unwatched Cancel

Congratulations

You have completed Video SEO Basics.

Return to your organization's learning portal to continue training, or close this page.


OK
Become a member to add this course to a playlist

Join today and get unlimited access to the entire library of video courses—and create as many playlists as you like.

Get started

Already a member?

Become a member to like this course.

Join today and get unlimited access to the entire library of video courses.

Get started

Already a member?

Exercise files

Learn by watching, listening, and doing! Exercise files are the same files the author uses in the course, so you can download them and follow along. Exercise files are available with all Premium memberships. Learn more

Get started

Already a Premium member?

Exercise files video

How to use exercise files.

Ask a question

Thanks for contacting us.
You’ll hear from our Customer Service team within 24 hours.

Please enter the text shown below:

The classic layout automatically defaults to the latest Flash Player.

To choose a different player, hold the cursor over your name at the top right of any lynda.com page and choose Site preferencesfrom the dropdown menu.

Continue to classic layout Stay on new layout
Welcome to the redesigned course page.

We’ve moved some things around, and now you can



Exercise files

Access exercise files from a button right under the course name.

Mark videos as unwatched

Remove icons showing you already watched videos if you want to start over.

Control your viewing experience

Make the video wide, narrow, full-screen, or pop the player out of the page into its own window.

Interactive transcripts

Click on text in the transcript to jump to that spot in the video. As the video plays, the relevant spot in the transcript will be highlighted.

Thanks for signing up.

We’ll send you a confirmation email shortly.


Sign up and receive emails about lynda.com and our online training library:

Here’s our privacy policy with more details about how we handle your information.

Keep up with news, tips, and latest courses with emails from lynda.com.

Sign up and receive emails about lynda.com and our online training library:

Here’s our privacy policy with more details about how we handle your information.

   
submit Lightbox submit clicked