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Creating an optimized playlist

From: Video SEO Basics

Video: Creating an optimized playlist

Every third party video hosting site has some form of playlists. Playlists are easy to create, and there's pretty strong evidence that playlist inclusion has a direct effect on video SEO. Playlists are collections of videos grouped by subject, some attribute, or just about anything else that the viewer uses to organize the videos that they want to watch. You can create playlists of your own videos, and use that playlist to give your videos a ranking boost. That boost can happen because YouTube and Google aggregate their views when they're doing their rankings. So, if you have a playlist with lots of videos that have historically done well, and you add a new video, it may get a nice boost.

Creating an optimized playlist

Every third party video hosting site has some form of playlists. Playlists are easy to create, and there's pretty strong evidence that playlist inclusion has a direct effect on video SEO. Playlists are collections of videos grouped by subject, some attribute, or just about anything else that the viewer uses to organize the videos that they want to watch. You can create playlists of your own videos, and use that playlist to give your videos a ranking boost. That boost can happen because YouTube and Google aggregate their views when they're doing their rankings. So, if you have a playlist with lots of videos that have historically done well, and you add a new video, it may get a nice boost.

Playlists provide a powerful call to action for viewers. If they watch one video in the list, they may watch the rest, and you can embed entire playlists on other websites. In addition, playlists get their own title and description, allowing you to optimize for broader topics than you may want to optimize for within each video. It's also possible that YouTube may look at the rate at which you add new videos to a particular playlist. If you're hard at work, adding videos every week or even every day, that could boost every other video in the list. And users can like and share playlists within YouTube. That's another signal that extends across all videos in that list. And even if it doesn't directly impact the rankings, it gets you more views, more thumbs-up, more engagement.

Here's an example where I was able to tie together a large group of analytics tutorials, then aggregated all the videos. You can see it put them all together here, it pooled together all the views on those videos it also pooled any participation by the audience on those videos, and made it much easier for me to sneak into a very crowded ranking space. You can see here I'm ranking one above Google, and one below someone else who contributed a really good tutorial. And you can see here that my video was submitted not all that long ago.

There's also a link to another related page on my site, above the results that you see here. That page contains a video that's also in that playlist. So, you can see that playlists are providing all different kinds of boosts to my rankings. If you have two, ten, or a thousand videos, you should consider grouping them into playlists. And here are the basic rules that I use when I optimize a YouTube playlist. You need to group like with like. If you have 50 videos that all discuss the merits of rhubarb/g, but ten of them are recipes, create a separate rhubarb recipes playlist.

Make sure that the title for the playlist is fully descriptive. If you write that title on a blank sheet of paper and show it to a complete stranger, they should understand what the contents of that playlist will tell them. Of course, use your target key phrase in that title. Write a complete description. Again, use your target key phrase in that description, and embed the playlist on your own website. That will allow visitors to the site to see the entire playlist re-embedded on their own sites, share it with other people, or just continue watching other videos in the list. Playlists may seem like a small detail, but they're super easy to do. They can provide a nice shot of adrenaline to any video SEO campaign. Make them another step in your video SEO routine.

Go take a look at all the videos you have on your particular YouTube or Vimeo channel, and see if you can group them into play lists and make them available to the public that way.

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Video SEO Basics

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Ian Lurie
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