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On the most innovative products


From:

Business Innovation Fundamentals

with Drew Boyd
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lynda.com's PMI® Program
This course qualifies for 3.00 PDUs towards maintaining PMI® certification. Learn More

Video: On the most innovative products

I've been in the innovation space for a long time and one of the appeals for me is that I get excited when I see products that are so cool, they're so innovative. I get asked the question a lot, "What do you think is the most innovative product?" I'm going to tell you what my favorite and I think most innovative product is. It's going to surprise you, because it's been around a very long time but it gives insight into why I think innovative products are so, and so important.
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  1. 1m 41s
    1. Welcome
      1m 22s
    2. Using the exercise files
      19s
  2. 21m 37s
    1. What is innovation? Introducing Systematic Inventive Thinking
      3m 21s
    2. The principle of function follows form
      4m 8s
    3. The closed-world principle
      4m 16s
    4. Characteristics of innovative products and services
      3m 51s
    5. Challenging the myth of thinking outside the box
      3m 11s
    6. Challenging the myth of serendipity
      2m 50s
  3. 11m 55s
    1. Functional fixedeness
      2m 26s
    2. The subtraction technique
      2m 59s
    3. Subtraction in action
      4m 8s
    4. Addressing common challenges
      2m 22s
  4. 10m 35s
    1. Structural fixedness
      2m 32s
    2. The division technique
      2m 43s
    3. Division in action
      3m 3s
    4. Addressing common challenges
      2m 17s
  5. 16m 25s
    1. The multiplication technique
      4m 24s
    2. Multiplication in action
      4m 39s
    3. Zooming in and zooming out
      4m 51s
    4. Addressing common challenges
      2m 31s
  6. 15m 45s
    1. The task-unification technique
      4m 19s
    2. Task unification in action
      4m 14s
    3. Using task unification for business issues
      4m 27s
    4. Addressing common challenges
      2m 45s
  7. 17m 49s
    1. The attribute dependency technique
      3m 32s
    2. Creating an attribute dependency matrix
      3m 37s
    3. Types of dependencies
      4m 12s
    4. Attribute dependency in action
      4m 31s
    5. Addressing common challenges
      1m 57s
  8. 27m 7s
    1. Running ideation workshops
      4m 13s
    2. Which technique to use
      3m 26s
    3. Creating new services and processes
      3m 17s
    4. Creating digital innovations
      5m 12s
    5. Involving customers
      5m 49s
    6. Evaluating ideas
      5m 10s
  9. 14m 48s
    1. Mastering innovative thinking
      3m 42s
    2. Building a pilot program
      3m 56s
    3. Addressing organizational challenges with innovation
      4m 3s
    4. Next steps
      3m 7s
  10. 52m 41s
    1. About Drew
      2m 9s
    2. What is innovation?
      51s
    3. What got Drew started in innovation?
      2m 15s
    4. On innovation as a skill
      1m 53s
    5. On innovation as part of your business
      1m 58s
    6. On resistance to innovation
      3m 31s
    7. On innovation's tainted image
      2m 34s
    8. Where do you apply innovation strategies?
      2m 31s
    9. Who should lead an innovation effort?
      3m 6s
    10. On favorite innovation experiences
      3m 51s
    11. On innovation vs. strategy
      3m 36s
    12. On working with innovation consultants
      3m 20s
    13. On trends in innovation
      3m 26s
    14. On innovation as competition
      2m 32s
    15. On innovative companies
      2m 43s
    16. On generating vs. executing ideas
      3m 2s
    17. Can you overdo innovation?
      2m 1s
    18. How do you start innovating?
      3m 44s
    19. On the most innovative products
      3m 38s

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Watch the Online Video Course Business Innovation Fundamentals
3h 10m Appropriate for all Jun 09, 2014

Viewers: in countries Watching now:

Innovation propels companies forward. It's an unlimited source of new growth and can give businesses a distinct competitive advantage. Learn how to innovate at your own business using Systematic Inventive Thinking, a method based on five techniques that allow you to innovate on demand. In this course, author and business school professor Drew Boyd shares the techniques he's taught Fortune 500 companies to innovate new services and products. Drew provides real-world examples of innovation in practice and suggests places to find your own opportunities to innovate.

In the bonus chapter, Drew shares insights from his own career and answers tough questions on resistance to innovation, innovation and leadership, and the difference between generating vs. executing innovative ideas.

This course qualifies for 3 Category A professional development units (PDUs) through lynda.com, PMI Registered Education Provider #4101.

Topics include:
  • What is innovation?
  • Understanding the myths about creativity and barriers to innovation
  • Understanding the characteristics of innovative products and services
  • Using the five techniques of Systematic Inventive Thinking
  • Creating new services and processes at work
  • Running innovation workshops
  • Involving customers in innovation
  • Mastering innovative thinking

  • The PMI Registered Education Provider logo is a registered mark of the Project Management Institute, Inc.
Subject:
Business
Author:
Drew Boyd

On the most innovative products

I've been in the innovation space for a long time and one of the appeals for me is that I get excited when I see products that are so cool, they're so innovative. I get asked the question a lot, "What do you think is the most innovative product?" I'm going to tell you what my favorite and I think most innovative product is. It's going to surprise you, because it's been around a very long time but it gives insight into why I think innovative products are so, and so important.

My top innovation very simply is this, eyeglasses. Here's why:They're one of these ideas that have been around forever and they're so taken for granted. Without this, could you imagine how difficult it would be to learn, to read, to drive a car, even to walk, even to get around, mobility. This little innovation and the adaptations that have been made to it like, thank you Ben Franklin for bifocals, which I take advantage of.

Those are all, like any product it's been around a long time. The interesting thing to me about innovation is that if products could talk to you they would share their secrets about how they were invented, how they were created and how they were improved over time. Those secrets are important. Those patterns can be reapplied and used in other products and services. This is why I study and we analyze innovative products to see what makes them tick.

I look at some products today and the ones that get me most excited are the ones that make you slap your forehead and say, "Gee, why didn't I think of that?" Those are the products that are deceptively simple and a lot of times they're taking advantage of something that's right around where the product's being use. They're leveraging some resource or some aspect that is completely out of sight out of mind and it just makes you smile. You look at it and go, "God, that is so cool." I see those products all the time.

In fact, I track these products. I started a Pinterest site with a board for different types of innovations that fall in different categories and show these examples. My wife will tell you I probably spend more time on my Pinterest site tracking these innovations. It teaches you, it informs you, it excites you and I like working with companies to help them to. See how they can take what they thought was an every day mature product, not that exciting, and all of a sudden they can take it and make it into an exciting product.

I remember working very closely with a company that makes a food. Food, kitchen products, desserts. They were able to apply this not to the dessert itself but rather to how the family interacted with each other and turned it into a whole family fun experience. They were able to take systematic methods and think about the product all the way from when it comes off the shelf at the grocery store, how it gets home, how it gets put on the pantry shelf, how it gets pulled off the pantry shelf, put on the kitchen countertop and the family has fun making this dessert together.

It's a blockbuster product. I look at that and I think that's really thinking through innovation in such a creative way. Was it high technology, was it super Silicon Valley XYZ thing? No, it was a dessert for the family and it was so creative and just brought smiles to people's faces.

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