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Make the most of your marketing with tips and tricks from marketing thought leader Lorrie Thomas Ross. An author, speaker, and CEO of her own online marketing agency, Lorrie shares candid advice from her years of developing successful online marketing campaigns, and explains how to personalize your brand while finding new customers and clients. This course, another in our Insights series of interviews with industry thought leaders, covers vital considerations, such as building your brand, working within the confines of a small budget, tackling social media, and knowing when to hire a consultant to conduct your online marketing.
Jeff Layton: How can I maximize my investment on a small budget? Lorrie Thomas Ross: It's being creative, and remembering that the heart of marketing is about communicating, connecting, understanding your customers, and serving them, and so what you can do on a minimal budget is look at the free tools out there. You've got Facebook, you have Google+, you have blogs that you can set up for free. I mean you can go online. There's a ton of different platforms you can use, and I would say to self-educate.
That's one of the best things you can do. I mean shoot, you can go to lynda.com and I do that, I type in things and I'm able to self-educate. You can go to Google and type in "how to set up Twitter" or whatever on end, and also just pay attention to what other organizations are doing and do things in a way that--think of it as steppingstones. Sometimes website optimization might be expensive, but it might be a big investment that lasts the life of your business. But I would say using the free tools out there and just being out there and communicating and offering value to your customers is the best thing you can do.
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