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In Creating an Effective Resume, author Mariann Siegert provides step-by-step guidance on creating resumes that highlight accomplishments and specifically target a potential employer's needs. The course covers how to build a resume that encompasses action statements, keywords, styling, and effective content, while addressing common stumbling blocks such as handling employment gaps and career changes. Framing the resume as a vital component of a personalized marketing campaign, Mariann shows how to conduct employer research and utilize keyword optimization techniques to increase a resume's potential of being found by employers and recruiters on resume banks and job sites. Also included are tips on writing cover letters and thank-you notes. Exercise files accompany the course.
In addition to your resume, a lot of job seekers are creating online resumes or even online portfolios, which can be a fantastic tool to add to your career toolbox. There are many advantages to creating an online resume and/or a portfolio in addition to your traditional resume. One of the more obvious benefits is it will increase your visibility and presence and will put you in front of more employers and recruiters. An online portfolio allows you to showcase and highlight more than just your resume.
You can add samples of your work as proof of your talent. You can add such things as brochures, presentations, projects, papers, or even reports. You can add testimonials from clients, letters of recommendation, or even quotes from exceptional evaluations you've received from past employers. You could showcase any awards or honors you've received. You could include a professional development section that lists seminars, conferences, and any work-related courses that you've attended.
If you're in a creative field, you can even include such things as photography, digital images, and graphic artwork. And just on the side, be sure that it's protected as much as possible from pirating and that it's copyrighted. Consider listing your degrees, licenses, and certifications. Just think, there is so much more than what you can fit on a traditional resume that could increase your chances of winning an interview and then the job. Last but not least, don't forget to add keywords throughout for search optimization, so you can be found.
Don't include anything that will place you at risk of having your identity stolen. You don't want shady people using a copy of your certifications, diplomas, or degrees, so don't post anything that might be downloaded and revised for who knows what purpose. Instead, just use text to describe certifications or degrees, not a scanned copy of the degree itself. Some web sites suggest including your references, but remember, anyone with web access can see your site, not just potential employers.
It is the world wide web. Respect your references by not sharing their contact information with the world. If you're a web designer or have experience creating professional-looking web sites, you may want to show your stuff by adding interaction. If you don't have these skills, consider using a portfolio web site that provides simple uploading of information as it creates a site for you. Some portfolio and online sites offer free web hosting. There are also others that offer more bells and whistles, but they usually charge a fee.
Be sure to keep all the links active in your resume and updated. You don't want an outdated resume online while giving a potential employer a completely different copy. A well-presented professionally made portfolio can provide hard evidence that you are the best candidate for the position. You can add a link to your portfolio in your traditional resume, or even mention it when writing your targeted cover letters. Just remember that your portfolio is representing you. Make sure it's polished and nothing but professional.
You can create an online resume or create a portfolio that includes your resume and other additional information. Speaking of online resumes, for more information about creating one from scratch, lynda.com has a whole course on creating online resumes, appropriately named Creating an Online Resume.
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