From the course: Small Business Secrets

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Using the five senses to create an experience

Using the five senses to create an experience

From the course: Small Business Secrets

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Using the five senses to create an experience

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- In the previous video, I walked you through the process of improving something about the customer experience. Now we're going to take it to the next level, which is dreaming up the perfect experience for your most valuable customer. The most valuable customer is the person who is most likely to buy the product that brings the most profit to your business. We want to craft an experience, a business that they can't live without. Think of the restaurant that you love the most. The place that you just are so excited to go as much as you possibly can. Now, consider the next best alternative. Maybe you'd go there but nothing like your favorite restaurant. What is the difference between the two? That difference is what we want to create right now with the worksheet that I've provided to you. You can download it from the exercise files for this course. We want to look at what's missing in your business, from creating that perfect ideal experience. The worksheet helps you look at that…

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