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Join author and business coach Dave Crenshaw as he shows you the company, market, and customer focus that strategic leaders employ to make business decisions and anticipate new trends. This course shows you how to make crucial and insightful connections between your company's needs and future and those of the market you operate in and the customers you serve.
Discover how you can identify trends, gather and address customer feedback, and proactively deliver what your company needs for competitive advantage.
This course is one of a series of five Dave Crenshaw courses based on his Invaluable teaching methodology for professional development.
Throughout this course, I'll be asking you to fill out worksheets to better understand how well you're progressing on the path to becoming invaluable. These worksheets have been provided in the Exercise Files tab on the Course Details page for all lynda.com subscribers, or if you're watching this tutorial on a DVD-ROM, the exercise files have been included there. I suggest that you download these worksheets and print them out prior to watching the course. At various points throughout the course, I'll be asking you to pause the videos and fill out a worksheet.
In order for you to get the most out of this training, I recommend you have these worksheets on hand. Now, let's get started!
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