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Join author and business coach Dave Crenshaw as he shows you the company, market, and customer focus that strategic leaders employ to make business decisions and anticipate new trends. This course shows you how to make crucial and insightful connections between your company's needs and future and those of the market you operate in and the customers you serve.
Discover how you can identify trends, gather and address customer feedback, and proactively deliver what your company needs for competitive advantage.
This course is one of a series of five Dave Crenshaw courses based on his Invaluable teaching methodology for professional development.
Where is your company headed? Do you know what to expect, two, three, or five years from now? Remember, being savvy is about having excellent timing. It's about anticipating when things are going to happen, preparing for those moments, and putting yourself in a position to be ready. There are three ways of finding out where your business intends to go. The first is the vision statement or the business plan. If your company has a written vision about where it's headed, or you can access a business plan stating its objectives for the next few years, this is a great resource for understanding the general direction of the business.
Another resource to look at is statements from the senior leaders about the future of the company. Where have they said it's headed, and what have they said about its strategy over the next months or years? Executives often spend a great deal of time preparing statements about where the business is going, but employees often miss an opportunity by not taking the time to truly understand them. You have an opportunity to be prepared by paying attention to these statements.
The final resource for learning more about the future of your company is to simply ask questions of your manager, and if you have the opportunity of company leadership. You might ask where they see the company one year from now, what will be different about the company two to three years from now, and what world events are affecting the company? Asking questions like this will give you great insights. After you've done a bit of research, ask yourself a couple of questions. First, are we really headed in our intended direction? Sometimes a business needs to change its course in response to changes in the market or world events.
If the business isn't headed in its intended direction, you can contribute to getting the company back on course. Next, ask yourself how am I contributing to the vision? Are your daily actions helping the company move toward its destination? The more you can help a business move in its intended direction, the more savvy and the more valuable you'll become. Consider changes you might want to make in order to thrive in a new and changing business. Just like you, companies are dynamic, not static, they're always evolving.
Being savvy about the future is an opportunity to be a part of making that change happen, rather than being surprised by it.
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