Trademarking a brand
Video: Trademarking a brandTrademarking a brand provides you with in-depth training on Marketing. Taught by Lorrie Thomas Ross as part of the Brand Building Basics
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Trademarking a brand provides you with in-depth training on Marketing. Taught by Lorrie Thomas Ross as part of the Brand Building Basics
In this succinct course, author, speaker, and marketing expert Lorrie Thomas Ross provides an overview of the basics of branding your business or yourself through consistency, communication, and effective collateral. The course shows how images, messaging, and market positioning can help you build visibility and credibility among customers. It includes real examples of successful brands and how aspects such as color, logos, and fonts, not to mention a strong web presence, contribute to their success.
- Understanding branding
- Looking at trends and a gallery of brands
- Positioning your brand in the marketplace
- Integrating images and style
- Developing a business promise
- Creating a style guide
- Trademarking your brand
- Tying together the print and web site design for a brand
- Avoiding common mistakes
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