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Thinking Like a Leader

with Dave Crenshaw

Video: Welcome

Develop your strategic leadership by studying and making insightful connections between your company, your market, and your customer.
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Thinking Like a Leader
Video duration: 0s 52m 19s Appropriate for all Updated Jan 03, 2013


Join author and business coach Dave Crenshaw as he shows you the company, market, and customer focus that strategic leaders employ to make business decisions and anticipate new trends. This course shows you how to make crucial and insightful connections between your company's needs and future and those of the market you operate in and the customers you serve.

Discover how you can identify trends, gather and address customer feedback, and proactively deliver what your company needs for competitive advantage.

This course is one of a series of five Dave Crenshaw courses based on his Invaluable teaching methodology for professional development.

Topics include:
  • Understanding what makes your company money
  • Discovering market trends
  • Understanding your competition
  • Knowing your customers and how to better serve them


Can you anticipate the needs of others before they even ask you for something? How well can you predict what is going to happen in your industry over the next five years? Your answer to these questions indicates how well you are thinking like a leader, which can significantly impact your career advancement. In my book, Invaluable, I explored how to help individuals increase the value of their time and quality of work life, in other words, how to become invaluable.

This course, Thinking Like a Leader, is part of a five-course series on helping you become invaluable and get the most from your career. In my coaching, I refer to Thinking like a Leader as the invaluable factor of savvy. Savvy is about understanding your company, your market, and your customers. This understanding is a powerful tool because it can give you the foresight to have excellent timing. As an individual, you have little control over the forces that shape your company or the market as a whole.

There is not much you can do to change what people are demanding from you. However, you can understand their needs and wants to the point where you have impeccable timing. You will often be able to predict their needs before they ask. Imagine an Olympic Swimmer. It's taken years of hard work, dedication and coaching to turn his body into a finely-tuned machine. He knows how to make the turns, how to breathe properly, and how to move through the water to get the maximum speed. He is ready for this moment.

He lines up on the starting block and waits. The gun fires, and while his competitors jump in the water, he is still standing on the starting block. It is this anticipation and the timing, or lack thereof, that indicates your ability to think like a leader. Many people wait to be told what to do in their job. While you certainly want to respond to request from your co-workers and your customers, doing so does not make you invaluable. That is just what is expected.

If, however, you can anticipate people's needs and fill them at just the right moment, that demonstrates leadership. In this course, I will give you tools that will help you better understand your company, the market, and your customers. As you use these tools on a consistent basis, you will begin to develop impeccable timing, and when you can do that, you will be thinking like a leader.

Find answers to the most frequently asked questions about Thinking Like a Leader .

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Q: This course was updated on 01/03/2012. What changed?
A: This course was retitled, streamlined, and refined throughout, resulting in a slightly shorter runtime. We also added new graphics and a new welcome movie. 





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