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What makes a compelling presentation? A presentation that is built on strong research, tailored to your audience's interests, and designed to anticipate and answer questions about your message. In this course, author and Kelley Business School professor Tatiana Kolovou teaches you how to prepare strong business presentations. Learn how to find your story, appeal to logic and emotion, gain credibility, build a deck, and deliver a compelling presentation. Along the way, follow Katie, a young professional, as she prepares to give a presentation to the executives at her organization.
This course qualifies for 1.5 Category A professional development units (PDUs) through lynda.com, PMI Registered Education Provider #4101.
Woman:Here's a tip on visuals. Don't start designing slides first. Before you open PowerPoint, Keynote or Prezi, take out a notepad and start sketching out your presentation. Think of it in 3 simple chunks; the introduction, the body, and the conclusion. In the introduction, think of a visual way to quickly catch the audience's attention and give them a reason to listen. Set yourself up as the most knowledgeable person on the topic because of your interest and your research.
Set up your theme, whether through facts or a story, and preview the main points that you'll be discussing. Line up each of your points with sub-points and supporting evidence. Think through smooth transitions that flow from one point to the next naturally and logically. Your theme for the presentation should be a thread that's floating loosely in and out of the points and stories but it holds the whole message in one uniform way. When you're done discussing your points, arrive to the conclusion.
This is the time to remind your audience of your main points, ask them to take any action if that is necessary, and politely transition to their portion of asking you questions. Now, be aware that in some settings, the question and answer happens throughout the presentation, which can throw off some new speakers. If that's the case, practice with friends that interject constantly while you answer their questions and continue back on your presentation path. Let's see how Katie sketches out her presentation.
Every presentation needs an intro with a hook. A "so what". Katie needs to show that she has credibility. What are her main points? Solid transitions. And a close that links back to the hook. I have provided a worksheet with questions and topics to help you follow the same path I talked about. Now it's time for you to sketch out your upcoming presentation.
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